ads-audit

Audit Google Ads campaigns to diagnose Quality Score and prioritize actions.

Updated Jul 6, 2020
One-click install
npx skills add https://github.com/guifry/devconfig --skill ads-audit-guifry
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-audit
Source: https://github.com/guifry/devconfig/tree/main/claude/skills/google-ads/ads-audit
Command: npx skills add https://github.com/guifry/devconfig --skill ads-audit-guifry

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Audits an active Google Ads campaign to identify Quality Score drivers, assess keyword profitability, review search terms, and surface a prioritised set of actions to improve performance and efficiency.

Core Features & Use Cases

  • Quality Score diagnosis and actionable recommendations for improving ad relevance, expected CTR, and landing page experience.
  • Keyword profitability analysis including CPA/ROAS estimation and budget reallocation guidance.
  • Search terms review with negatives and expansion opportunities; checklist to prevent common mistakes and ensure alignment with goals.
  • Generate a prioritised action list to drive quick wins and long-term improvements in campaign performance.

Quick Start

Run a complete Google Ads audit on the current campaign and return a prioritized action list.

Frequently Asked Questions about ads-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit a Google Ads campaign to improve Quality Score?

Auditing a Google Ads campaign to improve Quality Score involves diagnosing ad relevance, expected CTR, and landing page experience to surface actionable recommendations that directly address low scoring drivers.

What is the best way to review search terms and find negative keywords in Google Ads?

Reviewing search terms in Google Ads identifies irrelevant queries to add as negative keywords while simultaneously surfacing profitable expansion opportunities to optimize match types and overall campaign efficiency.

How do I evaluate keyword profitability and reallocate my Google Ads budget?

Evaluating keyword profitability in Google Ads requires estimating CPA and ROAS metrics to identify high and low performers, enabling targeted budget reallocation toward efficient keywords.

Can I audit Google Shopping and Display campaigns using the same process as Search?

Yes, the same structured audit framework applies to Search, Display, and Shopping campaigns, evaluating Quality Score, match types, and budget efficiency across all advertising types for comprehensive optimization.

How do I get a prioritized action list for Google Ads optimization?

A structured Google Ads audit generates a prioritized action list by aligning campaign goals with diagnostic findings, delivering concrete steps for quick wins and long-term performance improvements.

Why does my Google Ads campaign suffer from low conversion rates despite high spend?

Low conversion rates in Google Ads campaigns often stem from undiagnosed Quality Score issues, poor keyword profitability, or irrelevant search terms, requiring a full audit to reallocate budget and fix common mistakes.