ads-google

A Google Ads campaign audit evaluates conversion tracking, wasted spend, account structure, and settings. By running 74 critical checks against your campaign data exports, it identifies inefficiencies and generates a health score with actionable recommendations.

A Google Ads health score is a 0-100 rating generated by auditing conversion tracking and campaign settings. It improves ROI by pinpointing wasted spend and providing prioritized, actionable recommendations for Search, Performance Max, Display, and YouTube campaigns.

Yes, a comprehensive Google Ads audit evaluates Performance Max and YouTube campaigns alongside Search and Display. It analyzes specific settings and ads for these campaign types to provide targeted, actionable recommendations for improving performance.

To perform a Google Ads campaign audit, you need access to Google Ads data exports. These exports provide the raw data required to evaluate conversion tracking, account structure, keywords, and settings across your Search, Display, and Performance Max campaigns.

A Google Ads campaign may have a low conversion rate due to improper conversion tracking, wasted spend, or poor account structure. An audit evaluates these areas, identifies specific keyword and ad setting issues, and provides actionable recommendations to fix them.