ads-meta

Audit Meta Ads campaigns across Facebook and Instagram for optimization opportunities.

Updated Apr 21, 2026
One-click install
npx skills add https://github.com/chriswestt/claude-skills --skill ads-meta-chriswestt
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-meta
Source: https://github.com/chriswestt/claude-skills/tree/main/ads-meta
Command: npx skills add https://github.com/chriswestt/claude-skills --skill ads-meta-chriswestt

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Meta Ads health auditing helps advertisers identify optimization opportunities across Pixel/CAPI, creative performance, account structure, and audience targeting, ensuring data quality and campaign effectiveness.

Core Features & Use Cases

  • 50 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting.
  • Generates a Meta Ads Health Score and a findings report with an actionable plan.
  • Use case: run regular audits on active campaigns to uncover gaps and optimize budgets, targeting, and compliance.

Quick Start

Run a full Meta Ads health audit on your active Meta campaigns and produce a findings report with an action plan.

Frequently Asked Questions about ads-meta

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a Meta Ads health audit for my Facebook and Instagram campaigns?

Run a Meta Ads health audit by analyzing your campaign data exports against 50 checks covering Pixel/CAPI health, creative fatigue, account structure, and audience targeting to generate a health score and findings report.

What is creative fatigue detection in Meta Ads and how does it help?

Creative fatigue detection in Meta Ads identifies underperforming ad creatives by evaluating creative diversity and performance metrics, helping you optimize budgets and refresh campaigns before effectiveness drops.

Can I use this to check Pixel and CAPI health for my Facebook ads?

Yes, you can check Pixel and CAPI health for Facebook ads by evaluating data quality and tracking setup against benchmark criteria, ensuring accurate conversion tracking and campaign effectiveness.

Does the audit require specific dependencies or components to analyze audience targeting?

No dependencies or components are required to analyze audience targeting; the audit directly evaluates your Meta Ads data exports to identify optimization opportunities in targeting and account structure.

What's the best way to identify optimization opportunities across my Meta Ads account structure?

The best way to identify optimization opportunities is running a comprehensive audit that scores your account structure, audience targeting, and tracking setup, producing an actionable findings report.

Why does my Meta Ads health score matter for active campaigns?

Your Meta Ads health score matters because it quantifies gaps across Pixel/CAPI, creative performance, and targeting, guiding budget optimization and compliance improvements for active Facebook and Instagram campaigns.