ads-meta

Audit Meta Ads campaigns across 46 criteria and generate a health score report.

Updated Mar 5, 2026

Search Tags:#pixel #facebook-ads #capi #meta-ads #instagram-ads #creative-fatigue

Ready to run

npx skills add https://github.com/tahatms12/chargeback --skill ads-meta-tahatms12

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: ads-meta
Source: https://github.com/tahatms12/chargeback/tree/main/.agents/skills/ads-meta
Command: npx skills add https://github.com/tahatms12/chargeback --skill ads-meta-tahatms12

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Meta advertising campaigns on Facebook and Instagram suffer from fragmented data, inconsistent checks, and fragmented benchmarking. This Skill provides a structured, 46-point audit to identify gaps across Pixel/CAPI health, creative performance, account structure, and targeting, enabling a clear improvement path and a quantified health score.

Core Features & Use Cases

46-check Meta Ads audit covering Pixel/CAPI health, EMQ, dedup, creative fatigue, audience targeting, and ASC scoring.
Benchmarking against standard Meta benchmarks and a weighted health score to prioritize actions.
Actionable findings report with an prioritized plan and quick wins for ongoing optimization.

Quick Start

Run the Meta Ads health analysis on your Ads Manager export to generate a comprehensive report.

Frequently Asked Questions about ads-meta

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I run a full audit of my Facebook and Instagram ad campaigns?▼

Run a Meta Ads health analysis by processing your Ads Manager export through this Skill. It evaluates 46 criteria across Pixel/CAPI, creatives, and audiences, outputting a quantified health score and a prioritized action plan.

How does the Meta Pixel and CAPI event matching quality check work?▼

The Meta Pixel and CAPI event matching quality check works by evaluating your data setup to identify gaps in deduplication and EMQ. This diagnoses fragmentation issues to ensure accurate tracking for your Facebook and Instagram campaigns.

What is the best way to diagnose creative fatigue in Meta Ads?▼

The best way to diagnose creative fatigue in Meta Ads is to run a structured audit that evaluates your active creative sets. This Skill checks performance degradation across your campaigns to identify exhausted assets and generate actionable optimization steps.

Can I use this to benchmark my Meta Ads account structure and ASC campaigns?▼

Yes, you can benchmark your Meta Ads account structure and ASC campaigns. The audit applies standard Meta benchmarks to your campaign configuration, scoring your targeting and ASC setup to produce a weighted health report with quick wins.

Why is my Meta Ads data fragmented and how do I fix deduplication issues?▼

Your Meta Ads data is fragmented due to inconsistent tracking setups between Pixel and CAPI. This Skill diagnoses these deduplication issues by checking your event matching quality and provides an action plan to resolve data gaps.