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ads-plan

Plan paid advertising campaigns with platform selection, budgeting, and tracking deliverables.

2|Updated Feb 18, 2026
Search Tags:#conversion tracking#campaign planning#ads#paid advertising#creative strategy#media plan#budget allocation
One-click install
npx skills add https://github.com/successunforgettable/coachflow --skill ads-plan-successunforgettable
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-plan
Source: https://github.com/successunforgettable/coachflow/tree/main/.agents/skills/ads-plan
Command: npx skills add https://github.com/successunforgettable/coachflow --skill ads-plan-successunforgettable

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes assets (resource) components.

What problem does it solve?

Provides a complete, industry-aware framework to design, launch, and scale paid advertising campaigns so teams avoid fragmented planning, wasted budget, and poor tracking setups.

Core Features & Use Cases

  • Discovery & Goal Definition: structured discovery checklist to capture business type, goals, budget, timeline, and team capacity.
  • Platform Selection & Templates: industry-specific platform recommendations and templates for SaaS, ecommerce, local services, B2B enterprise, finance, and more.
  • Campaign Architecture & Naming: standardized account and campaign structures with naming conventions and funnel staging for prospecting, retargeting, brand, and testing.
  • Budgeting & Pacing: 70/20/10 allocation framework, month-by-month pacing guidance, and scaling rules (20% rule, 3x kill rule).
  • Creative & Production Plan: prioritized asset lists, content pillars, and cadence guidance for video, static, UGC, and long-form content.
  • Tracking & Compliance: platform-specific tracking checklist (client/server-side), conversion setup, and compliance notes for regulated industries.
  • Phased Implementation Roadmap: end-to-end rollout plan (Foundation → Launch → Optimize → Scale) with weekly milestone actions and deliverables like ADS-STRATEGY.md and TRACKING-SETUP.md.
  • Use Case: Generate a full 12-week paid media plan for a mid-market SaaS with LinkedIn + Google + Meta, including budget allocation, campaign naming, creatives needed, and tracking checklist.

Quick Start

Create a 3-month strategic paid advertising plan for a mid-market SaaS targeting US decision-makers with a $15,000 monthly budget.

Frequently Asked Questions about ads-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a paid advertising campaign with proper budget allocation and conversion tracking?▼

Paid advertising campaign planning requires a structured framework for budget allocation, platform selection, and conversion tracking. This process uses a 70/20/10 allocation model and standardized tracking checklists to produce launch-ready campaigns with documented compliance and setup.

What's the best way to structure campaign architecture for a mid-market SaaS paid media plan?▼

Campaign architecture for SaaS paid media plans should use standardized account structures with naming conventions and funnel staging. This approach covers prospecting, retargeting, brand, and testing layers across platforms like LinkedIn, Google, and Meta to ensure scalable ROI.

How do I allocate a monthly ad budget across prospecting, retargeting, and testing campaigns?▼

Ad budget allocation follows the 70/20/10 framework, dedicating 70% to prospecting, 20% to retargeting, and 10% to testing. Month-by-month pacing guidance and scaling rules like the 20% increase and 3x kill rule ensure disciplined budget management.

Can I use industry-specific templates for ecommerce and B2B enterprise ad campaign planning?▼

Industry-specific templates are available for ecommerce, B2B enterprise, SaaS, local services, finance, and healthcare. These templates provide tailored platform recommendations, compliance notes for regulated industries, and creative briefs to produce launch-ready campaigns.

How do I set up conversion tracking for regulated industries like finance and healthcare?▼

Conversion tracking for regulated industries requires platform-specific checklists covering client-side and server-side tracking setups. Compliance notes are integrated into the tracking setup process to ensure regulated industries like finance and healthcare meet necessary guidelines.

What creative assets do I need for a phased paid advertising rollout?▼

Creative assets for a phased rollout require prioritized lists covering video, static, UGC, and long-form content. Content pillars and cadence guidance are defined in creative briefs to align with the Foundation, Launch, Optimize, and Scale implementation milestones.

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