What problem does it solve?
This Skill helps you uncover why your TikTok Ads underperform by auditing creative quality, tracking setup, campaign structure, bidding, and performance signals so you can take targeted action.
Core Features & Use Cases
- Creative-first audit and scoring: Evaluates creative variety, hook quality, safe zone compliance, and native feel, then weights them to compute an overall health score.
- Tracking and measurement validation: Checks Pixel/Events API and common event configuration so results reflect reality.
- Campaign structure and Smart+ / TikTok Shop readiness: Reviews prospecting vs retargeting structure, Smart+ modules, and TikTok Shop integration (including GMV Max where applicable).
- Actionable report output: Produces a pass/warning/fail findings report with a prioritized action plan.
Quick Start
Provide your TikTok Ads export plus Pixel/Events API status, then ask the Skill to generate a 28-check TikTok Ads Health Score report with a prioritized fix plan.