analyst-tracking

What problem does it solve?

Braze tracking signals (email pixels, clicks, push direct and influenced opens, uninstall tags, and location) are noisy, configurable, and often misunderstood, which leads to inaccurate attribution and misleading analytics. This Skill helps analysts interpret those signals, identify misconfigurations or opt-out states, and choose reliable metrics and windows for reporting and attribution.

Core Features & Use Cases

• Email tracking diagnostics: Explain how per-profile open and click tracking affect email metrics and advise on compliance-safe configurations.
• Push attribution analysis: Differentiate direct opens from influenced opens, tune attribution windows, and quantify sensitivity of influenced-open counts.
• Uninstall and token troubleshooting: Interpret uninstall trends driven by FCM/APNs behavior, spike investigation, and campaign-level uninstall attribution.
• Segment analytics enablement: Identify when historical segment analytics are available and how to enable them for cohort revenue and session analysis.
• Location tracking guidance: Describe the semantics and limitations of "most recent location" for geotargeting and segmentation.
• Use case: Diagnose a campaign with rising opens and uninstalls, determine signal reliability, and recommend instrumentation or segment changes.

Quick Start

Ask the skill to diagnose a campaign's attribution by comparing direct opens, influenced opens, uninstall spikes, and segment analytics settings for the relevant timeframe.