aso

Audits App Store and Google Play listings and generates prioritized optimization reports.

Updated Aug 13, 2026
One-click install
npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill aso-immamdouhaboammar
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: aso
Source: https://github.com/imMamdouhaboammar/marketing-skills/tree/main/skills/aso
Command: npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill aso-immamdouhaboammar

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? App developers and marketers struggle to know why their App Store or Google Play listing underperforms in search visibility and install conversion. This Skill audits a live listing against platform-specific ASO best practices, scores it across six weighted dimensions, and produces a prioritized action plan. ## Core Features & Use Cases - Listing Fetch & Scoring: Detects store type from a URL, extracts title, subtitle, description, screenshots, ratings, and metadata, then scores six dimensions (Title & Subtitle 20%, Description 15%, Visual Assets 25%, Ratings & Reviews 20%, Metadata & Freshness 10%, Conversion Signals 10%) into a weighted score out of 100. - Brand Maturity Tiering: Classifies apps as Dominant, Established, or Challenger so household names like Instagram are not penalized for deliberate brand-first choices while challenger apps are scored strictly. - Competitor Comparison & Reporting: Benchmarks against 2-3 competitor listings, identifies keyword gaps, and outputs a structured report with a scorecard, top 3 quick wins, keyword suggestions, and a prioritized action plan. - Use Case: A startup founder shares a Google Play URL with a 2.8 rating and a stale description; the Skill flags the critical rating and freshness issues, recommends a keyword strategy for the indexed full description, and orders fixes by impact versus effort. ## Quick Start Audit my app listing at this App Store URL and tell me the top fixes to improve visibility and conversion.

Frequently Asked Questions about aso

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my App Store or Google Play listing?

Share the App Store or Google Play URL and the Skill fetches the listing, extracts fields like title, subtitle, description, screenshots, and ratings, then scores six weighted dimensions into a grade out of 100. It finishes with quick wins and a prioritized action plan.

What is the difference between Apple App Store and Google Play ASO?

Apple indexes the title, subtitle, and a hidden 100-byte keyword field but not the long description, while Google Play indexes the full 4,000-character description heavily with no hidden keyword field. Google Play also enforces Android Vitals crash and ANR thresholds that directly affect ranking.

Does the audit work for big brand apps like Instagram or Spotify?

Yes, the Skill classifies apps into Dominant, Established, or Challenger tiers before scoring. Dominant apps are not penalized for brand-only titles, lifestyle screenshots, or generic release notes, since those are often deliberate data-informed choices.

Can I compare my app listing against competitors?

Yes, provide 2-3 competitor URLs and the Skill runs the same six-dimension scoring on each, builds a side-by-side comparison table, and identifies keyword gaps where competitors rank but your app does not.

What are the limitations of an ASO audit without paid tools?

The audit cannot measure exact keyword search volume, historical ranking positions, download estimates, or the hidden Apple keyword field contents. For those data points, tools like AppTweak, Sensor Tower, or MobileAction are recommended.

How many screenshots and does a preview video matter for conversion?

Aim for at least 5 screenshots, since 90% of users never scroll past the third and fewer than 5 is always flagged. On iOS a preview video delivers a 20-40% conversion lift because it autoplays, while on Google Play only about 6% of visitors tap play.