aso

Audit App Store and Google Play listings and generate prioritized ASO optimization reports.

Updated Jul 23, 2026
One-click install
npx skills add https://github.com/samuelgabrielsikorjak-sys/techscope-website --skill aso-samuelgabrielsikorjak-sys
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: aso
Source: https://github.com/samuelgabrielsikorjak-sys/techscope-website/tree/main/.claude/skills/marketingskills-main/skills/aso
Command: npx skills add https://github.com/samuelgabrielsikorjak-sys/techscope-website --skill aso-samuelgabrielsikorjak-sys

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? App developers and marketers struggle to know why their App Store or Google Play listing underperforms. This Skill audits a live listing against platform-specific ASO best practices, scores it across six weighted dimensions, and produces a prioritized action plan with concrete fixes. ## Core Features & Use Cases - Listing Fetch & Scoring: Detects Apple vs Google Play URLs, fetches live listing data, and scores six dimensions (Title & Subtitle, Description, Visual Assets, Ratings & Reviews, Metadata & Freshness, Conversion Signals) into a weighted 0-100 grade. - Brand Maturity Tiers: Classifies apps as Dominant, Established, or Challenger so household names like Instagram are not penalized for deliberate brand-first choices. - Competitor Comparison & Reports: Benchmarks against 2-3 competitor listings, identifies keyword gaps, and outputs a structured report with quick wins, keyword suggestions, and an impact-ordered action plan. - Use Case: Paste your Google Play URL and ask why downloads are low; the Skill flags a 2.8 rating, an 8-month-stale description with no keyword strategy, and a missing feature graphic, then tells you exactly what to change first. ## Quick Start Ask the assistant to audit your app listing by sharing your App Store or Google Play URL and requesting an ASO audit with prioritized fixes.

Frequently Asked Questions about aso

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my App Store or Google Play listing?

Share your App Store or Google Play URL and request an ASO audit. The Skill fetches the listing, classifies your app's brand maturity tier, scores six weighted dimensions out of 100, and returns a report with quick wins and a prioritized action plan.

What is the difference between Apple App Store and Google Play ASO?

Apple indexes the title, subtitle, and a hidden 100-byte keyword field, while the long description is not indexed. Google Play indexes the full 4,000-character description heavily, so it needs a 2-3% natural keyword density, and it has no hidden keyword field.

Does the audit work for big brands like Instagram or Spotify?

Yes. The Skill classifies apps into Dominant, Established, or Challenger tiers before scoring. Dominant apps get adjusted scoring since brand-only titles, lifestyle screenshots, and brief release notes are deliberate choices rather than ASO mistakes.

Can I compare my app listing against competitors?

Yes. Provide 2-3 competitor URLs and the Skill scores each app with the same six-dimension framework, builds a side-by-side comparison table, and identifies keyword gaps where competitors rank but your app does not.

What are the limitations of an ASO audit without paid tools?

The audit cannot measure exact keyword search volume, historical ranking positions, download estimates, the hidden Apple keyword field contents, or your console conversion data. For those metrics, tools like AppTweak, Sensor Tower, or MobileAction are recommended.