brand-safety-and-suitability

Pre-bid and post-bid verification across DSPs is implemented by applying cross-platform verification models that block objectionable content before bidding and validate ad placements after serving. This mechanism prevents ads from appearing on unsuitable inventory.

Filtering MFA sites and invalid traffic (IVT) requires applying specialized control mechanisms within your DSP configuration. This process identifies and excludes MFA inventory and bot traffic, ensuring ad spend reaches legitimate human audiences.

Supply path transparency improves ad safety by validating authorized sellers through ads.txt and sellers.json. Checking these open-standard mechanics ensures a clear, authorized supply path, preventing unauthorized domain spoofing in your DSP.

Yes, you can configure suitability tiers for regulated advertising categories like pharmaceuticals. This process applies tailored rules to campaigns, ensuring ad placements comply with relevant regulations while avoiding inappropriate content contexts.

A SupplyChain object is needed for DSP brand safety because it provides complete transparency into the supply chain. It records every transaction node, allowing verification of authorized sellers and preventing unauthorized inventory sources.

Open-standard mechanics for cross-platform ad verification require consistent adoption across all supply partners. Limitations arise when publishers or exchanges fail to maintain accurate ads.txt or sellers.json files, disrupting supply path transparency validation.