buyer-persona

Create Markdown buyer persona and ICP templates with pain points and messaging guidance.

1|Updated Feb 10, 2026

Search Tags:#messaging #discovery #persona #journey #icp #buyer-persona

Ready to run

npx skills add https://github.com/jbalbu01/gtm-enablement-engine --skill buyer-persona

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: buyer-persona
Source: https://github.com/jbalbu01/gtm-enablement-engine/tree/main/skills/buyer-persona
Command: npx skills add https://github.com/jbalbu01/gtm-enablement-engine --skill buyer-persona

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Build and refine ideal customer profiles (ICPs) and buyer personas with pain points, motivations, and messaging guidance. Use this skill whenever someone needs to define their target buyer, create buyer personas, refine their ICP, understand a specific buyer type, says "who should we be selling to", "build a buyer persona for [role]", "define our ICP", "what does a [title] care about", or when developing messaging for a specific audience. Also trigger when someone mentions ideal customer profile, buyer journey, persona development, customer segmentation, or target market definition.

Core Features & Use Cases

Build a detailed buyer persona from scratch
Define ICP and target segments
Map buying committee and messaging per persona
Create journey maps and tailored discovery questions

Quick Start

Create a detailed buyer persona for a VP of Engineering at a mid-market SaaS company and define the accompanying ICP.

Frequently Asked Questions about buyer-persona

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a buyer persona for a specific role like a VP of Engineering?▼

To build a buyer persona, you define the target role's pain points, motivations, and messaging guidance. This skill generates structured Markdown templates detailing what a specific buyer type cares about and how to communicate with them effectively.

What is the difference between an ideal customer profile and a buyer persona?▼

An ideal customer profile defines the target company or segment, while a buyer persona details the specific individuals within that segment. This skill outputs Markdown templates for both, mapping relationships between personas and their corresponding ICPs.

How do I create tailored discovery questions for different buyer types?▼

You create tailored discovery questions by mapping the specific pain points and motivations of a buyer persona. This skill generates journey maps and discovery questions customized for multiple roles across mid-market to enterprise segments.

Can I map a buying committee and align messaging across different personas?▼

Yes, you can map a buying committee by defining multiple personas and their relationships. This skill provides messaging guidance for each persona to ensure aligned communication and prioritization across your teams.

What is the best way to define target market segments for mid-market and enterprise SaaS?▼

The best way to define target market segments is by outlining firmographics for your ideal customer profile. This skill helps you define ICPs and segment buyers from mid-market to enterprise, outputting structured Markdown templates for prioritization.