What problem does it solve? Founders often push "buy now" messages at people who don't yet know they have a problem. This Skill maps how a specific persona actually decides to purchase — from first need recognition to post-purchase advocacy — so marketing meets buyers with the right message, tool, and action at each stage. ## Core Features & Use Cases - Stage-by-Stage Journey Mapping: Builds a 5-stage map (Need Recognition, Info Search, Evaluation, Purchase, Post-Purchase) with the buyer's question, behavior, funnel position, marketing job, tools, and target action at each stage. - B2B/B2G Expansion: Adds Product Specification and RFP stages for formal procurement processes, with buying-center considerations per stage. - Leak Identification: Pinpoints the stage where buyers most likely drop off and recommends the highest-leverage fix. - Use Case: A candle seller targeting a "Thoughtful Local Gifter" persona discovers the leak is at Info Search (no email capture) and gets a recommendation to add a gift-guide lead magnet before spending on ads. ## Quick Start Map the buyer's journey for my persona buying a $28 handmade candle through Instagram and farmers' markets, and identify where buyers drop off.
