What problem does it solve? B2B and B2G deals often stall because sellers pitch the end user while the real decision-maker, procurement approver, or gatekeeper is never addressed. This Skill identifies every person or role that influences a purchase so marketing and sales messages reach the people who can actually say yes. ## Core Features & Use Cases - Six-Role Mapping: Classifies initiator, user, decision-maker, influencer, buyer, and gatekeeper for a specific purchase, with evidence levels (known, archetype, unknown). - Procurement Gate Detection: Applies approval-threshold rules to flag when a deal routes through a formal approver or procurement. - Role-Specific Messaging: Outputs what each role needs to hear, who should reach them, and a tactic to get past the gatekeeper. - Use Case: A founder selling $12,000/yr software to dental clinics learns the office manager is champion and gatekeeper while the practice owner is the true decision-maker, and gets a recommended owner-facing ROI tactic. ## Quick Start Map the buying center for our $12,000 per year scheduling software deal with a dental clinic where the office manager loves it but nothing closes.
