campaign-architect

Design paid-ad account structures with campaign types, targeting, and ROAS scoring.

2.5k|345|Updated Dec 18, 2025

Search Tags:#audit #paid ads #account structure #ROAS scoring #ad campaign planning

Ready to run

npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill campaign-architect

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: campaign-architect
Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/ad/research/campaign-architect
Command: npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill campaign-architect

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps users design and optimize their paid-ad account structure, improving campaign efficiency and targeting.

Core Features & Use Cases

Campaign Structure Planning: Offers guidance on campaign type selection, ad-group/asset-group layout, targeting, match types, and negative/exclusion hygiene.
ROAS Scoring: Scores the ROAS A (Audience) dimension and provides structure notes.
Audit Paid-Organic Cannibalization: Compares paid query themes against organic landing pages to optimize bidding strategies.
Use Case: When preparing to launch or restructure a paid-ads account, this Skill assists in choosing campaign types, grouping ad groups, setting targeting, and building negative-keyword lists.

Quick Start

Plan the paid account structure for [goal] on [platforms]. Here is my exported campaign + search-terms report: [paste/path].

Frequently Asked Questions about campaign-architect

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I design a paid-ad account structure for a new campaign launch?▼

Audit paid-organic cannibalization by comparing your paid search query themes against organic landing pages to identify overlapping traffic and optimize your bidding strategies accordingly.

What is ROAS audience scoring in ad campaign planning?▼

ROAS audience scoring evaluates the ROAS A (Audience) dimension of your paid-ad account structure, providing specific structure notes to improve targeting and overall campaign efficiency.

How do I set up negative keywords and exclusion hygiene for paid ads?▼

Set up negative keywords and exclusion hygiene by analyzing search-terms reports to build exclusion lists, preventing wasted spend and ensuring your targeting aligns with high-intent queries.

Can I audit paid and organic search cannibalization using my exported campaign data?▼

Yes, you can audit paid-organic cannibalization by inputting your exported campaign and search-terms reports to compare paid query themes against organic landing pages and optimize bidding.

What's the best way to restructure an existing paid-ads account for better efficiency?▼

Restructure a paid-ads account by re-evaluating campaign type selection, ad-group and asset-group layout, targeting match types, and negative keyword hygiene to improve overall account efficiency.