campaign-copywriting

Generates cold email campaign copy through a four-step confirmation workflow.

Updated May 28, 2025
One-click install
npx skills add https://github.com/meloShaya/insteltech --skill campaign-copywriting-meloshaya
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: campaign-copywriting
Source: https://github.com/meloShaya/insteltech/tree/main/crm/library/skills/campaign-copywriting
Command: npx skills add https://github.com/meloShaya/insteltech --skill campaign-copywriting-meloshaya

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Writing cold email campaigns that get replies requires research, personalization, and disciplined structure. This Skill guides the copywriting process stepwise, confirming campaign direction, subject lines, and body structure before producing final copy, so campaigns ship aligned with strategy instead of generic templates. ## Core Features & Use Cases - Stepwise Confirmation Flow: Confirms campaign direction, subject line and first line strategy, and body structure across four approval steps before outputting final copy. - Multi-Variant Campaign Output: Produces A/B/C variants for a four-email sequence (initial email, threaded follow-up, new thread, final email) with value proposition rotation. - Machine-Readable Export: Emits a variants.yaml file matching the markdown copy exactly, ready for upload to Smartlead via the smartlead-campaign-upload-public skill. - Use Case: Given a campaign strategy document or a client website URL, produce a complete four-step cold email sequence with AI personalization variables like {{ai_customer_type}} and {{company_name}}, QA-checked against banned phrases and word count limits. ## Quick Start Write a cold email campaign for this client using their website and campaign strategy document, confirming each step with me before producing the final copy.

Frequently Asked Questions about campaign-copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a cold email campaign with AI personalization?

Provide a campaign strategy document, website URL, or client context, then confirm the campaign direction, subject line strategy, and body structure at each step. The output includes variants using variables like {{ai_customer_type}} and {{ai_company_mission}} derived from prospect websites.

What is the best structure for a cold email sequence?

A four-email sequence works well: an initial email with a strong research signal, a threaded follow-up rotating the value proposition, a new thread with a fresh angle, and a final redirect or resource offer. Each email targets 50-90 words with a low-effort CTA.

Can I upload the generated copy to Smartlead?

Yes. The skill emits a variants.yaml file containing the campaign schedule, inbox selection, and sequence steps with subjects and bodies. The smartlead-campaign-upload-public skill consumes this file to create the campaign in Smartlead in draft mode.

When should I avoid AI personalization variables in cold emails?

Skip AI company context when the product use case is identical regardless of the prospect's business, when targeting is narrow and homogeneous, or when the personalization would feel forced. In those cases, rely on situation recognition signals like hiring or traffic changes.

Why do cold email follow-ups fail to get replies?

Follow-ups fail when they repeat the angle that already did not resonate or open with weak lines like "just checking in." Each follow-up should stand alone, rotate to a different value proposition such as save time, make money, or save money, and lead with a punchy first line.