campaign-planner

Design marketing campaign strategies with goals, segments, channels, KPIs, and testing plans.

267|63|Updated Feb 15, 2026
One-click install
npx skills add https://github.com/modu-ai/cowork-plugins --skill campaign-planner-modu-ai
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: campaign-planner
Source: https://github.com/modu-ai/cowork-plugins/tree/main/moai-marketing/skills/campaign-planner
Command: npx skills add https://github.com/modu-ai/cowork-plugins --skill campaign-planner-modu-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill streamlines the complex process of marketing campaign planning, enabling users to create detailed strategies and tactical plans efficiently and accurately.

Core Features & Use Cases

  • Campaign Strategy Development: Define goals, target audience, channel selection, budget allocation, and KPI setting for marketing campaigns.
  • A/B Test Planning: Design experiments to test different variables such as CTAs, pricing, and messaging to optimize conversion rates.
  • Influencer & CRM Strategy: Develop influencer outreach plans and customer journey maps to enhance engagement and retention.
  • Use Case: A user launching a new product can generate a comprehensive campaign plan including channel mix, creative directions, and testing hypotheses to maximize ROI.

Quick Start

Ask the AI to create a marketing campaign plan for a new product targeting 20s women with a budget of 5 million won.

Frequently Asked Questions about campaign-planner

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing campaign strategy for a new product launch?

A marketing campaign strategy requires defining goals, target segments, channel choices, budget allocation, and KPI settings. You can build a comprehensive plan by logically structuring tactical steps tailored to your product launch to maximize ROI.

What is A/B testing in marketing campaigns and how do I plan it?

A/B testing in marketing campaigns is the process of designing experiments to test variables like CTAs, pricing, and messaging. Planning it requires structuring experiments and defining hypotheses to identify which variations optimize conversion rates.

How do I map a CRM customer journey for better retention?

Mapping a CRM customer journey involves developing customer journey maps to enhance engagement and retention. You outline touchpoints across the retention strategy to track interactions and improve long-term customer relationship management outcomes.

Can I use this approach to plan an influencer outreach strategy?

Yes, you can plan an influencer outreach strategy by developing influencer collaboration plans within your campaign. This involves structuring outreach processes to enhance target audience engagement and integrate influencers into the broader marketing strategy.

What's the best way to set KPIs for a marketing campaign?

The best way to set KPIs for a marketing campaign is to align measurable metrics directly with your defined campaign goals. You establish these indicators during strategy development to track performance and evaluate tactical step effectiveness.