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campaign-strategist

Coordinate quarterly-to-daily campaign alignment and generate campaign briefs with weekly wedges.

Updated Aug 27, 2026
Search Tags:#gtm#campaign#campaign-brief#trust-engineering#vulnerability-arc#weekly-wedges#asset-handoff
One-click install
npx skills add https://github.com/SMOrchestra-ai/smorch-dist --skill campaign-strategist-smorchestra-ai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: campaign-strategist
Source: https://github.com/SMOrchestra-ai/smorch-dist/tree/main/plugins/smorch-gtm-engine/skills/campaign-strategist
Command: npx skills add https://github.com/SMOrchestra-ai/smorch-dist --skill campaign-strategist-smorchestra-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Campaign-strategy coordination is often fragmented across quarterly, monthly, weekly, and daily levels, causing inconsistent messaging and missed opportunities. This Skill ensures a deterministic domino effect by aligning each level to derive from the one above, improving speed and impact.

Core Features & Use Cases

  • Hierarchical alignment: guarantees that Quarterly → Monthly → Weekly → Daily outputs derive from the preceding level for compounding impact.
  • Trust engineering & vulnerability-arc mapping: embeds psychological triggers and narrative structure into campaign planning and assets.
  • Campaign brief generation and wedge planning: produces actionable briefs and weekly wedges given ICP, quarterly feature, and narrowing strategy; supports integration with the positioning-engine.

Quick Start

Create a complete Quarterly-to-Daily campaign strategy for your ICP, including a campaign brief and three weekly wedges.

Frequently Asked Questions about campaign-strategist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I align quarterly marketing themes to daily campaign execution?▼

Align quarterly themes to daily campaigns by coordinating Quarterly → Monthly → Weekly → Daily outputs. Each level derives from the preceding one to maximize compounding impact and ensure a cohesive, trust-driven narrative across your ICP.

What is a weekly wedge in campaign planning?▼

A weekly wedge is a mid-funnel campaign component that narrows a monthly theme into targeted, actionable assets. It maps trust engineering and vulnerability-arc triggers into specific weekly outputs for daily execution.

How do I generate a campaign brief from an ICP and a quarterly feature?▼

Generate a campaign brief by applying your ICP, quarterly feature, and monthly narrowing strategy through hierarchical alignment. This produces actionable briefs, weekly wedges, and asset handoff guidance for coherent messaging.

Can I integrate campaign briefs with a positioning engine?▼

Yes, campaign brief outputs align with positioning-engine inputs. The generated briefs and asset handoff guidance are structured to integrate directly, ensuring campaign messaging supports established product positioning.

Why does my campaign messaging become inconsistent across quarterly and weekly levels?▼

Campaign messaging becomes inconsistent when quarterly, monthly, weekly, and daily levels are planned in isolation. Aligning each level to derive from the one above creates a deterministic domino effect that prevents fragmented narratives.

How do I map a vulnerability-arc into a campaign strategy?▼

Map a vulnerability-arc into campaign strategy by embedding psychological triggers and narrative structure into the weekly wedges. This trust engineering approach ensures assets drive a cohesive, trust-driven narrative for the ICP.

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