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fritzgeraldz
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channel-selection

Recommends a prioritized mix of paid, owned, and earned marketing channels mapped to funnel stage and persona.

Updated Aug 22, 2026
Search Tags:#customer acquisition#channel strategy#persona targeting#paid media#marketing channels#funnel planning#poem model
One-click install
npx skills add https://github.com/fritzgeraldz/Vibe-Managing --skill channel-selection-fritzgeraldz
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: channel-selection
Source: https://github.com/fritzgeraldz/Vibe-Managing/tree/main/skills/marketing/channel-selection
Command: npx skills add https://github.com/fritzgeraldz/Vibe-Managing --skill channel-selection-fritzgeraldz

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Founders waste budget advertising on platforms their customers never visit or paying for reach they could earn organically. This Skill turns a marketing goal and target persona into a prioritized channel plan before any budget is committed. ## Core Features & Use Cases - POEM Channel Classification: Sorts candidate channels into Paid, Owned, and Earned categories and maps each to its buyer's-journey job (drive, capture-convert, amplify). - Audience-Based Paid/Organic Split: Leads with paid look-alike awareness for new customers and organic mid-funnel activity for existing customers. - Persona-Fit Filtering and Prioritization: Drops channels the persona does not frequent, scores survivors on reach, cost, measurability, capacity, and whitespace, and outputs Primary, Secondary, and Avoid lists. - Use Case: A founder launching a meal-prep subscription with $1,500/month asks where to market; the Skill recommends paid short-form video ads feeding an owned landing page, defers spend for approval, and flags prerequisites like building the page and connecting analytics. ## Quick Start Ask the assistant to recommend which marketing channels to use for a specific goal and target persona, given your budget and business type.

Frequently Asked Questions about channel-selection

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I choose which marketing channels to use for my business?▼

Start with one primary goal and a defined target persona, then map the goal to a funnel stage and classify candidate channels as paid, owned, or earned. Keep only channels the persona actually frequents, and always include at least one owned conversion destination.

What is the POEM model in marketing channel planning?▼

POEM classifies media into Paid (ads that drive traffic), Owned (assets you control that capture and convert, like websites and email), and Earned (customer-created activity like reviews and shares that amplify credibility). Paid and earned channels should point to an owned destination.

Should I use paid ads or organic marketing for new customers?▼

For new customers, lead with paid awareness using look-alike audiences that resemble existing customers, driving traffic to an owned landing page. For existing customers, lead with organic mid-funnel activity like email, community, and referral prompts instead of paid acquisition.

Can I pick marketing channels without customer persona data?▼

No. Channel choice is meaningless without knowing who the customer is and where they spend attention. If persona motivations or where-they-are data are missing, gather that first rather than guessing platforms based on popularity.

What are the limitations of a channel recommendation without analytics?▼

Without connected web or social analytics, lead-generation and conversion goals cannot be proven, so ROI claims are unreliable. The recommendation still proceeds but flags connecting analytics as a prerequisite before judging channel performance.

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