cold-email-personalization

What problem does it solve? Cold outreach emails often fail because they are generic, too long, or lack credible personalization. This Skill guides the full process of researching prospects, drafting concise personalized emails, and scoring drafts against a quality rubric before sending. ## Core Features & Use Cases - Prospect Research Playbook: Find recent, verifiable custom signals (hiring activity, LinkedIn posts, pricing page insights, reviews) to anchor personalization. - Four Campaign Patterns: Choose between Custom Signal, Creative Ideas, Whole Offer, and Fallback campaign structures depending on available data. - QA and Scoring: Run a pre-send checklist and score drafts on a 0-100 rubric covering situation recognition, value clarity, CTA effort, and punchiness. - Use Case: A sales rep targeting SaaS founders finds a prospect just hired a VP of Sales, drafts a 70-word email referencing that signal with a single low-effort CTA, and verifies it scores above 80 before sending. ## Quick Start Write a personalized cold email to a VP of Sales at a SaaS company that recently posted about scaling their outbound team.