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competitive

Identify direct, indirect, and substitute competitors and compare their features and market positioning.

42|5|Updated Mar 8, 2026
Search Tags:#positioning#product strategy#gap analysis#market research#competitive analysis#competitor landscape
One-click install
npx skills add https://github.com/kazdenc/builder-skills --skill competitive
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive
Source: https://github.com/kazdenc/builder-skills/tree/main/.claude/skills/product/discover/competitive
Command: npx skills add https://github.com/kazdenc/builder-skills --skill competitive

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you understand your competitive landscape by systematically analyzing competitors' features, positioning, and how they serve customer needs.

Core Features & Use Cases

  • Competitor Identification: Categorizes competitors into direct, indirect, and substitute.
  • Feature Comparison: Creates a matrix to score competitors on key capabilities.
  • Positioning Analysis: Visualizes market positioning and identifies clusters or gaps.
  • Strengths & Weaknesses: Assesses how well competitors meet customer jobs-to-be-done.
  • Opportunity Identification: Synthesizes findings into actionable opportunities.
  • Use Case: When launching a new SaaS product, use this skill to understand who your main rivals are, what features they offer, and where there are unmet needs in the market.

Quick Start

Use the competitive skill to analyze competitors for the 'task management software' market.

Frequently Asked Questions about competitive

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct competitive analysis to find market gaps?▼

Competitive analysis identifies direct, indirect, and substitute competitors, then compares their features and positioning to uncover market gaps based on unmet customer jobs-to-be-done. It synthesizes market intelligence into actionable opportunities.

What is the best way to map competitor positioning against customer needs?▼

Positioning analysis visualizes where competitors cluster in the market and assesses their strengths and weaknesses relative to customer jobs-to-be-done. This reveals unmet needs and highlights actionable gaps for product strategy.

Can I use this competitive analysis skill for a new SaaS product launch?▼

Yes, competitive analysis for a new SaaS product identifies main rivals, scores their features in a comparison matrix, and finds unmet market needs to inform your product strategy and positioning decisions.

How do I categorize competitors into direct, indirect, and substitute groups?▼

Competitor identification categorizes rivals into direct, indirect, and substitute groups based on their market overlap. This structured classification clarifies the competitive landscape and focuses your gap analysis efforts.

What is gap analysis in product strategy and when do I need it?▼

Gap analysis in product strategy identifies market opportunities by evaluating competitor strengths and weaknesses against customer jobs-to-be-done. You need it when launching products or refining positioning to find unmet needs.

Does this market research skill require any specific data inputs or dependencies?▼

No dependencies are required to run competitive analysis. You provide the target market or product context, and the skill systematically processes the competitive landscape to generate feature comparisons and opportunity insights.

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