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content-strategy

Plan and prioritize content topics into pillars, clusters, and editorial calendars.

Updated Aug 23, 2026
Search Tags:#content planning#content strategy#keyword research#topic clusters#content audit#content pillars#editorial calendar
One-click install
npx skills add https://github.com/benjaminfauchald/Tracklister --skill content-strategy-benjaminfauchald
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/benjaminfauchald/Tracklister/tree/main/.claude/skills/content-strategy
Command: npx skills add https://github.com/benjaminfauchald/Tracklister --skill content-strategy-benjaminfauchald

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps teams decide what content to create and how to prioritize topics so content drives searchable traffic, build authority, and generates leads. It reduces guesswork by translating product context, customer research, and keyword data into a coherent content roadmap and publishing cadence. It is designed for teams that need a repeatable process to turn audience insights into publishable ideas and measurable outcomes.

Core Features & Use Cases

  • Pillar & Cluster Planning: Define 3–5 content pillars and map hub-and-spoke topic clusters to build topical authority.
  • Prioritization Framework: Score and rank content ideas using customer impact, content-market fit, search potential, and resource requirements.
  • Ideation Sources & Research: Convert keyword exports, call transcripts, surveys, and forum/competitor research into prioritized topic lists and briefs.
  • Content Audit & Roadmapping: Audit existing libraries, recommend updates/consolidation/retirement, and produce an editorial calendar and publishing cadence.
  • Use Case: Starting a blog from scratch for a B2B SaaS product—produce pillars, priority topics by buyer stage, and a 3-month publishing plan tied to product goals.

Quick Start

Help me create a 3-pillar content strategy with prioritized topic clusters and a 3-month editorial calendar for our B2B SaaS product using available customer research and keyword data.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a content strategy from scratch for a B2B SaaS product?▼

To plan a content strategy from scratch, define 3–5 content pillars, map hub-and-spoke topic clusters, and build a publishing cadence using product-marketing context, customer research, and keyword data to drive traffic and leads.

What's the best way to prioritize content topics for search traffic and lead generation?▼

The best way to prioritize content topics is to score and rank ideas using a framework based on customer impact, content-market fit, search potential, and resource requirements, translating audience insights into measurable outcomes.

How do I build hub-and-spoke topic clusters to build topical authority?▼

Building topic clusters requires defining core content pillars and mapping supporting hub-and-spoke topics to them, converting keyword exports and call transcripts into prioritized topic lists and content briefs.

Can I use customer call transcripts and keyword exports to generate an editorial calendar?▼

Yes, you can convert keyword exports, call transcripts, surveys, and forum research into prioritized topic lists and content briefs, which are then organized into an editorial calendar and publishing cadence.

How do I conduct a content audit to update or retire existing blog posts?▼

A content audit evaluates your existing library to recommend updates, consolidation, or retirement of posts, producing a roadmap and editorial calendar tied to product goals and buyer-stage keyword opportunities.

What do I need to prepare before creating a content roadmap and publishing cadence?▼

Before creating a content roadmap, you need product-marketing context, customer research or transcripts, and keyword data to ensure the resulting pillar lists and topic clusters align with measurable outcomes.

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