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content-strategy

Plan content programs by structuring pillars, topic clusters, and publishing cadences.

Updated Mar 23, 2026
Search Tags:#content strategy#keyword-research#content-pillars#editorial-calendar#hub-and-spoke#topical-authority
One-click install
npx skills add https://github.com/lucasreydman/lloyd --skill content-strategy-lucasreydman
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/lucasreydman/lloyd/tree/main/skills/content-strategy
Command: npx skills add https://github.com/lucasreydman/lloyd --skill content-strategy-lucasreydman

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Plan and optimize content programs for traffic, authority, and leads by defining pillars, clusters, and a repeatable editorial cadence across teams.

Core Features & Use Cases

  • Define 3-5 content pillars aligned to product, audience, and search demand.
  • Build hub-and-spoke topic clusters to organize posts and strengthen topical authority.
  • Map content to buyer stages (awareness, consideration, decision) with a structured keyword framework.
  • Generate content ideation and a practical content calendar, with guidance for audits and updates.
  • Produce outputs like topic maps, cluster plans, and publishing cadences to guide execution.

Quick Start

Begin by defining 3-5 content pillars aligned to your product and audience, then map existing content into hub/spoke clusters and set a quarterly publishing cadence.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a content strategy that drives traffic and leads?▼

A content strategy drives traffic and leads by structuring topics into content pillars, hub-and-spoke clusters, and buyer-stage keyword frameworks to produce a repeatable publishing cadence and topic map.

What is the hub-and-spoke model for content clusters?▼

The hub-and-spoke model organizes content clusters by linking a central pillar page to related supporting posts, strengthening topical authority and structuring articles around core product themes.

How do I map keywords to buyer stages for B2B SaaS marketing?▼

Map keywords to buyer stages by categorizing search demand into awareness, consideration, and decision phases, using a structured keyword framework to align editorial output with the audience journey.

Can I use this to plan a quarterly editorial calendar from scratch?▼

Yes, you can plan an editorial calendar by defining 3-5 content pillars, generating topic ideation, and setting a quarterly publishing cadence that prioritizes posts by search demand and buyer stages.

What's the best way to organize existing posts into topical authority clusters?▼

Organize existing posts into topical authority clusters by auditing content, defining 3-5 core pillars, and mapping articles into supporting spokes around a central hub topic.

Does content strategy work for product content or just editorial blogs?▼

Content strategy applies across B2B SaaS marketing, product content, and editorial calendars, handling topic discovery and engagement to drive traffic and leads across both product and blog formats.

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