conversion-tracking-audit

Audit Google Ads conversion action configurations for tracking and bidding gaps.

17|5|Updated Jun 25, 2026

Search Tags:#audit #marketing analytics #conversion tracking #google ads #bidding #offline conversion

Ready to run

npx skills add https://github.com/portermetricsample/marketing-skills --skill conversion-tracking-audit

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: conversion-tracking-audit
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/measurement/conversion-tracking
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill conversion-tracking-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill identifies structural gaps in Google Ads conversion tracking, such as missing offline imports, shallow optimization targets, and missing conversion values, which prevent effective bidding.

Core Features & Use Cases

Conversion Audit: Evaluates account-level conversion configuration against four objective rules (offline import, depth, value, and deprecation).
Data-Driven Diagnosis: Uses dual-query analysis to distinguish between primary and secondary conversion actions, avoiding common reporting pitfalls.
Use Case: Use this during an account health check to determine if your bidding strategy is chasing real revenue or merely shallow page views.

Quick Start

Run the conversion-tracking-audit skill to analyze the current Google Ads account conversion setup and provide a prioritized list of fixes.

Frequently Asked Questions about conversion-tracking-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I audit Google Ads conversion tracking for accurate bidding?▼

The audit applies four objective rules covering offline import status, conversion depth, value assignment, and deprecation to identify structural gaps in your conversion setup that hinder effective bidding optimization.

Why does my Google Ads bidding strategy chase shallow page views instead of real revenue?▼

Your bidding strategy may target shallow page views if your conversion tracking lacks deep optimization targets or missing conversion values, which a conversion health audit identifies and prioritizes for fixing.

Can I check if my Google Ads account is missing offline conversion imports?▼

Yes, an account health check diagnoses your conversion configuration to verify offline import status, ensuring your bidding strategy uses actual revenue data rather than incomplete conversion actions.

How do I distinguish primary and secondary conversion actions in Google Ads?▼

Dual-query data retrieval joins configuration settings with performance metrics to distinguish primary and secondary conversion actions, bypassing connector limitations and avoiding common reporting pitfalls during the audit.

What structural gaps prevent effective conversion tracking in Google Ads?▼

Missing offline imports, shallow optimization targets, and missing conversion values are structural gaps that prevent effective bidding, requiring an account-level audit to diagnose and prioritize configuration fixes.