value-based-bidding-audit

To audit Google Ads for value-based bidding, evaluate campaign performance against conversion value and spend metrics to identify volume-based strategies wasting budget. The audit flags campaigns misconfigured for lead count rather than revenue and recommends migrating to tROAS.

Checking bidding strategy fitness requires access to Google Ads reporting fields including conversion value, spend, and bidding strategy type. The audit analyzes these campaign-level metrics to determine if strategies align with actual revenue generation.

You should switch to value-based bidding when campaigns optimize for lead count rather than revenue, wasting budget on low-quality volume. An account audit identifies high-spend campaigns currently misaligned with business value and generates actionable migration recommendations.

Yes, a Google Ads audit identifies high-spend campaigns currently maximizing conversion volume rather than value. It automatically flags these campaigns and provides clear, actionable recommendations to migrate towards value-based bidding strategies like Maximize Conversion Value.