value-based-bidding
CommunityOptimize bids based on actual value, not just conversions.
Marketing & Sales#bid strategy#advertising optimization#conversion value#value-based bidding#advertising platforms
Authorscumunna
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill helps optimize advertising campaigns by ensuring that the bid optimizer focuses on the value you actually earn, rather than raw conversion counts.
Core Features & Use Cases
- Value-Based Bidding: Adjusts bids based on the value of each conversion, such as revenue, margin, or lifetime value.
- Conversion Value Rules: Allows for adjustments to conversion values based on specific conditions like audience, location, or device.
- Offline Conversion Value: Incorporates offline conversion data to improve bidding accuracy.
- Use Case: For a retailer with varying margins, this Skill can help ensure that bids are optimized for profit rather than revenue, leading to improved campaign performance.
Quick Start
Set up value-based bidding for your campaign by passing the appropriate value per conversion.
Dependency Matrix
Required Modules
google-ads-biddinggoogle-ads-conversion-tracking-and-attributiondv360-bid-strategy
Components
scriptsreferences
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: value-based-bidding Download link: https://github.com/scumunna/programmatic-skills/archive/main.zip#value-based-bidding Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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