value-based-bidding

Value-based bidding optimizes Google Ads bids for profit margin by adjusting bids based on each conversion's actual value. This requires integrating conversion tracking and attribution systems to pass the appropriate revenue or margin data per conversion.

Value-based bidding is an advertising optimization strategy that focuses on the actual value of each conversion rather than raw conversion counts. You should use it when your conversions have varying margins, revenues, or lifetime values across different audiences or locations.

Yes, value-based bidding incorporates offline conversion data to improve bidding accuracy. By passing offline conversion values into your advertising platforms, the bid optimizer can adjust bids based on actual earned value rather than just online conversion counts.

Yes, value-based bidding on DV360 requires integration with conversion tracking and attribution systems. You must configure conversion tracking to pass the appropriate value per conversion and possess knowledge of bid strategy configuration and value calculation methods.

Conversion value rules allow you to adjust conversion values based on specific conditions like audience, location, or device. You set up value-based bidding by configuring these rules within your advertising platforms to ensure the bid optimizer focuses on the actual value you earn.

Your bid strategy focuses on conversion counts instead of revenue when value-based bidding is not configured. Implementing value-based bidding ensures the optimizer adjusts bids based on the actual value of each conversion, such as revenue, margin, or lifetime value.