value-based-bidding

Name: value-based-bidding
Availability: InStock
Author: scumunna

Implement value-based bidding strategies to optimize advertising campaigns by conversion value.

1|Updated Jun 24, 2026

Search Tags:#bid strategy #advertising optimization #conversion value #value-based bidding #advertising platforms

Ready to run

npx skills add https://github.com/scumunna/programmatic-skills --skill value-based-bidding

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: value-based-bidding
Source: https://github.com/scumunna/programmatic-skills/tree/main/skills/value-based-bidding
Command: npx skills add https://github.com/scumunna/programmatic-skills --skill value-based-bidding

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires google-ads-bidding, google-ads-conversion-tracking-and-attribution, dv360-bid-strategy, and includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps optimize advertising campaigns by ensuring that the bid optimizer focuses on the value you actually earn, rather than raw conversion counts.

Core Features & Use Cases

Value-Based Bidding: Adjusts bids based on the value of each conversion, such as revenue, margin, or lifetime value.
Conversion Value Rules: Allows for adjustments to conversion values based on specific conditions like audience, location, or device.
Offline Conversion Value: Incorporates offline conversion data to improve bidding accuracy.
Use Case: For a retailer with varying margins, this Skill can help ensure that bids are optimized for profit rather than revenue, leading to improved campaign performance.

Quick Start

Set up value-based bidding for your campaign by passing the appropriate value per conversion.

Frequently Asked Questions about value-based-bidding

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I optimize Google Ads bids for profit margin instead of revenue?▼

Value-based bidding optimizes Google Ads bids for profit margin by adjusting bids based on each conversion's actual value. This requires integrating conversion tracking and attribution systems to pass the appropriate revenue or margin data per conversion.

What is value-based bidding and when should I use it?▼

Value-based bidding is an advertising optimization strategy that focuses on the actual value of each conversion rather than raw conversion counts. You should use it when your conversions have varying margins, revenues, or lifetime values across different audiences or locations.

Can I incorporate offline conversion data into my automated bid strategy?▼

Yes, value-based bidding incorporates offline conversion data to improve bidding accuracy. By passing offline conversion values into your advertising platforms, the bid optimizer can adjust bids based on actual earned value rather than just online conversion counts.

Do I need conversion tracking configured to use value-based bidding on DV360?▼

Yes, value-based bidding on DV360 requires integration with conversion tracking and attribution systems. You must configure conversion tracking to pass the appropriate value per conversion and possess knowledge of bid strategy configuration and value calculation methods.

How do I set up conversion value rules for specific audiences and devices?▼

Conversion value rules allow you to adjust conversion values based on specific conditions like audience, location, or device. You set up value-based bidding by configuring these rules within your advertising platforms to ensure the bid optimizer focuses on the actual value you earn.

Why does my bid strategy focus on conversion counts instead of actual revenue?▼

Your bid strategy focuses on conversion counts instead of revenue when value-based bidding is not configured. Implementing value-based bidding ensures the optimizer adjusts bids based on the actual value of each conversion, such as revenue, margin, or lifetime value.