What problem does it solve?
Marketing teams often inherit stale or messy copy and worry fixes will derail the message; this Skill breaks the review into a repeatable process that protects the core story while sharpening clarity, tone, proof, specificity, emotion, and risk handling, starting by reading any product-marketing-context notes in .agents/ or .claude/ so edits honor the current strategy.
Core Features & Use Cases
- Seven Sweeps Framework: Run the sequential Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk passes and circle back after each to ensure earlier wins hold.
- Quick-Pass and Checklist Support: Use the word-, sentence-, and paragraph-level checks plus the full copy-editing checklist to spot clichés, filler, buried CTAs, or proof gaps before the final review.
- Expert Panel Scoring & References: Assemble persona-based scores, follow the scoring rubric, and consult references such as the content-refresh and plain-English alternatives guides when refining tense, facts, or style.
- Use Case: Refresh a high-traffic landing page, launch email, or retention message by starting with the existing copy, updating statistics/proof, smoothing tone, and rerunning the sweeps after each revision.
Quick Start
Ask the AI to run the seven-sweep copy review on the provided marketing draft, beginning with Clarity and logging the suggested edits for each subsequent pass.