What problem does it solve? Existing marketing copy often suffers from unclear messaging, weak proof, vague claims, and friction near calls to action. This Skill provides a systematic framework to review and improve copy without rewriting it from scratch, preserving the core message and author voice. ## Core Features & Use Cases - Seven Sweeps Framework: Runs focused editing passes for clarity, voice and tone, benefit connection, proof, specificity, emotion, and risk reduction. - Expert Panel Scoring: Applies multi-persona review with a 1-10 scoring rubric for high-stakes copy like landing pages and launch emails. - Content Refresh Workflow: Updates outdated pages with freshness, accuracy, voice, SEO, and proof passes, plus a refresh-versus-rewrite decision matrix. - Use Case: A landing page converts poorly. Run the Seven Sweeps to find that features lack benefit bridges, claims lack proof, and the CTA has no risk reversal, then apply targeted edits. ## Quick Start Review this landing page copy using the seven sweeps framework and recommend specific edits for each issue you find.
