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copy-editing

Review and improve existing marketing copy through seven sequential editing passes.

Updated Jul 14, 2026
Search Tags:#copywriting#marketing copy#proofreading#copy editing#conversion copy#content refresh#editing checklist
One-click install
npx skills add https://github.com/usmangurowa/sifter --skill copy-editing-usmangurowa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/usmangurowa/sifter/tree/main/.agents/skills/copy-editing
Command: npx skills add https://github.com/usmangurowa/sifter --skill copy-editing-usmangurowa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic framework to review and improve copy without rewriting it from scratch, preserving the core message while fixing specific weaknesses. ## Core Features & Use Cases - Seven Sweeps Framework: Edit copy through seven focused passes covering clarity, voice and tone, benefit connection, proof, specificity, emotional impact, and risk reduction near CTAs. - Expert Panel Scoring: Score high-stakes copy (landing pages, launch emails, sales pages) from multiple expert personas and iterate until quality thresholds are met. - Content Refresh Workflow: Update outdated published content with a freshness, accuracy, voice, SEO, proof, and structure checklist, plus a refresh-vs-rewrite decision matrix. - Use Case: A landing page headline reads "Our innovative platform helps businesses optimize workflows." Run the Seven Sweeps to replace vague language with specific benefits, add proof points, and strengthen the CTA with risk-reversal language. ## Quick Start Ask the assistant to edit your existing marketing copy using the Seven Sweeps Framework and provide a revised version with explanations for each change.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy without rewriting it from scratch?▼

Use the Seven Sweeps Framework: make seven sequential passes, each focused on one dimension such as clarity, voice, proof, or specificity. Focused passes catch issues that a single unfocused review misses while preserving the core message.

What is the Seven Sweeps Framework for copy editing?▼

It is a seven-pass editing method covering clarity, voice and tone, So What (benefits), Prove It (evidence), specificity, heightened emotion, and zero risk near CTAs. After each sweep, you loop back to verify earlier sweeps were not compromised.

When should I refresh existing content instead of rewriting it?▼

Refresh when the core message is still valid but stats, examples, or links are outdated. Choose a full rewrite when the topic angle, audience, or page structure no longer matches current search intent or brand voice.

How do I make vague marketing claims more specific?▼

Replace vague words with concrete numbers, timeframes, and examples, such as changing "save time" to "save 4 hours every week." Remove content that cannot be made specific, since it is usually filler.

What is the difference between copy editing and copywriting skills?▼

Copy editing improves existing copy through structured review passes, while copywriting creates new copy from scratch. Use copywriting for a first draft, then apply copy editing to refine it.

When should I use expert panel scoring for copy?▼

Use it for high-stakes copy like launch pages, pricing pages, and sales pages. Three to five expert personas score the copy 1-10, and you revise until all personas score at least 7 with an average of 8 or higher.

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