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copywriting

Write and rewrite conversion-focused marketing copy for websites and landing pages.

Updated Aug 20, 2026
Search Tags:#landing page#value proposition#copywriting#conversion#marketing copy#cta#headline
One-click install
npx skills add https://github.com/bittlinkm/claude-setup --skill copywriting-bittlinkm
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/bittlinkm/claude-setup/tree/main/skills/copywriting
Command: npx skills add https://github.com/bittlinkm/claude-setup --skill copywriting-bittlinkm

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Writing persuasive website copy is hard: headlines end up vague, CTAs are weak, and pages read like feature lists instead of persuasive narratives. This Skill applies proven conversion copywriting principles and page structure frameworks to produce clear, specific, action-driving copy. ## Core Features & Use Cases - Full Page Copywriting: Generates section-by-section copy for homepages, landing pages, pricing pages, feature pages, and about pages, including headlines, subheadlines, CTAs, and meta content. - Headline & CTA Improvement: Diagnoses weak copy (jargon, vagueness, buzzwords) and rewrites it using proven formulas like "{Achieve outcome} without {pain point}" and the CTA formula [Action Verb] + [What They Get]. - Framework References: Ships with headline formula libraries, page structure templates, and natural transition phrase banks for deeper guidance. - Use Case: Ask it to write homepage copy for a SaaS onboarding tool, and it will gather audience and product context, then deliver a complete page with headline alternatives, annotations explaining each choice, and SEO meta content. ## Quick Start Ask the assistant to write homepage copy for your product, describing your target audience, main differentiator, and the primary action you want visitors to take.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a homepage headline that converts?▼

Use proven formulas like "{Achieve outcome} without {pain point}" or "The {category} for {audience}" and prioritize specificity over cleverness. The Skill generates 2-3 headline alternatives with rationale explaining which principle each applies.

How to write better CTA button copy for a landing page?▼

Replace weak CTAs like "Submit" or "Learn More" with the formula [Action Verb] + [What They Get], such as "Start Free Trial" or "See the Dashboard in Action." The Skill also considers CTA hierarchy and suggests complementary secondary CTAs.

What sections should a landing page include?▼

A strong landing page includes a hero with clear value proposition, social proof bar, problem section, how-it-works steps, key benefits, testimonials, FAQ, and a final CTA with risk reversal. The references include templates for compact, enterprise, and product launch pages.

Can this Skill write email sequences or popup copy?▼

No, this Skill focuses on website page copy. For email sequences it defers to the emails skill, and for popups to the popups skill, as noted in its related skills section.

Why does my marketing copy sound generic and weak?▼

Generic copy usually contains jargon like "innovative" or "streamlined," vague claims, passive voice, and company language instead of customer language. The Skill's quality check identifies these issues and rewrites copy using specific outcomes and concrete numbers.

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