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Nir-Bhay
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creative-analyzer

Analyze Facebook Ads creatives to assess performance and calculate risk scores.

19|5|Updated Nov 23, 2025
Search Tags:#a/b testing#performance marketing#ad optimization#facebook ads#creative analysis#risk score
One-click install
npx skills add https://github.com/Nir-Bhay/markups --skill creative-analyzer-nir-bhay
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: creative-analyzer
Source: https://github.com/Nir-Bhay/markups/tree/main/.agents/skills/creative-analyzer
Command: npx skills add https://github.com/Nir-Bhay/markups --skill creative-analyzer-nir-bhay

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) and scripts (resource) components.

What problem does it solve?

This Skill helps advertisers understand and improve the effectiveness of their Facebook and Instagram ad creatives by providing detailed analysis and actionable recommendations.

Core Features & Use Cases

  • Risk Score Calculation: Assesses creative risk (0-100) based on key performance metrics like CPL, CTR, and ROI.
  • Creative Tag Aggregation: Groups ad performance by creative assets (images/videos) for a holistic view.
  • Performance Analysis: Identifies top/worst performing creatives, analyzes trends, and detects creative fatigue.
  • A/B Testing: Guides the setup and analysis of A/B tests for creatives.
  • Use Case: An advertiser can use this Skill to quickly identify which ad images are underperforming, understand why (e.g., low CTR, high CPL), and get specific suggestions on how to improve them or which new creatives to test.

Quick Start

Analyze the performance of all creatives in the 'Summer Sale' campaign.

Frequently Asked Questions about creative-analyzer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze Facebook ad creatives to identify which ones are underperforming?▼

To detect creative fatigue in Facebook ads, the analysis monitors performance trends over time to identify significant drops in metrics like CTR and ROI. It aggregates data by creative assets to pinpoint exactly when specific images or videos lose effectiveness.

What is a creative risk score in Facebook ad optimization?▼

A creative risk score in Facebook ad optimization is a 0-100 metric assessing creative vulnerability based on performance indicators like CPL, CTR, and ROI. It quantifies the likelihood of ad failure, helping advertisers prioritize which creatives require immediate adjustments.

How do I set up and analyze A/B testing for Facebook ad creatives?▼

To set up and analyze A/B testing for Facebook ad creatives, you guide the test configuration and then compare the aggregated performance metrics of different creative variations. This identifies the winning assets by evaluating differences in ROI and CTR.

Do I need specific ad account data to perform a creative analysis?▼

Yes, you need specific ad account data to perform a creative analysis, including access to insights, ad details, and creative assets like images and videos. This data is required to group metrics by creative tags and calculate accurate risk scores.

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