cross-platform-conversion-reconciliation

Name: cross-platform-conversion-reconciliation
Availability: InStock
Author: scumunna

Reconcile conversion counts across GA4, CM360 Floodlight, and DSPs.

1|Updated Jun 24, 2026

Search Tags:#GA4 #DSP #conversion reconciliation #CM360 Floodlight #blended KPI

Ready to run

npx skills add https://github.com/scumunna/programmatic-skills --skill cross-platform-conversion-reconciliation

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: cross-platform-conversion-reconciliation
Source: https://github.com/scumunna/programmatic-skills/tree/main/skills/cross-platform-conversion-reconciliation
Command: npx skills add https://github.com/scumunna/programmatic-skills --skill cross-platform-conversion-reconciliation

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps reconcile conversion counts across different advertising platforms, ensuring accurate reporting and eliminating discrepancies.

Core Features & Use Cases

Cross-Platform Conversion Reconciliation: Deduplicate and reconcile conversion counts across GA4, CM360 Floodlight, and each DSP or platform.
Blended CPA and ROAS: Roll up to one blended CPA and ROAS that ties to the billed number.
Use Case: When a user encounters discrepancies in conversion numbers across different platforms, this Skill can be used to identify the source of truth and provide a single, accurate number for reporting.

Quick Start

Use the cross-platform-conversion-reconciliation skill to reconcile conversion counts for a specific campaign across GA4, CM360 Floodlight, and the DSP.

Frequently Asked Questions about cross-platform-conversion-reconciliation

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

Why do conversion counts differ between GA4, CM360 Floodlight, and DSPs?▼

Cross-platform conversion reconciliation deduplicates and aligns conversion counts across GA4, CM360 Floodlight, and DSPs to provide a single, accurate number for reporting. It handles attribution and blended KPI calculations to eliminate platform discrepancies.

How do I calculate a blended CPA and ROAS that ties to the billed number?▼

To calculate a blended CPA and ROAS, you must deduplicate conversion counts across GA4, CM360 Floodlight, and each DSP. This reconciliation process rolls up the data into one accurate KPI that aligns with the actual billed number.

What is the best way to reconcile conversions across GA4 and CM360 Floodlight?▼

The best way to reconcile conversions across GA4 and CM360 Floodlight is to use a reconciliation process that handles deduplication and attribution models. This ensures you identify the source of truth and get a single, accurate conversion count for your campaigns.

Do I need to understand attribution models to reconcile conversion data?▼

Yes, you need knowledge of CPA, ROAS, and attribution models to effectively reconcile conversion data. Understanding these concepts is required to properly handle deduplication and calculate accurate blended KPIs across GA4, CM360 Floodlight, and DSPs.

Can I use cross-platform conversion reconciliation for a single specific campaign?▼

Yes, you can use cross-platform conversion reconciliation to reconcile conversion counts for a specific campaign across GA4, CM360 Floodlight, and the DSP. This helps identify discrepancies and provides a single accurate number for that campaign's reporting.