cross-platform-conversion-reconciliation

Cross-platform conversion reconciliation deduplicates and aligns conversion counts across GA4, CM360 Floodlight, and DSPs to provide a single, accurate number for reporting. It handles attribution and blended KPI calculations to eliminate platform discrepancies.

To calculate a blended CPA and ROAS, you must deduplicate conversion counts across GA4, CM360 Floodlight, and each DSP. This reconciliation process rolls up the data into one accurate KPI that aligns with the actual billed number.

The best way to reconcile conversions across GA4 and CM360 Floodlight is to use a reconciliation process that handles deduplication and attribution models. This ensures you identify the source of truth and get a single, accurate conversion count for your campaigns.

Yes, you need knowledge of CPA, ROAS, and attribution models to effectively reconcile conversion data. Understanding these concepts is required to properly handle deduplication and calculate accurate blended KPIs across GA4, CM360 Floodlight, and DSPs.

Yes, you can use cross-platform conversion reconciliation to reconcile conversion counts for a specific campaign across GA4, CM360 Floodlight, and the DSP. This helps identify discrepancies and provides a single accurate number for that campaign's reporting.