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customer-research

Conduct customer research and develop evidence-based personas using JTBD frameworks.

1|Updated Mar 4, 2026
Search Tags:#JTBD#customer insights#customer research#persona development#churn analysis#VoC
One-click install
npx skills add https://github.com/iclaudioo/marketing-science-skills --skill customer-research-iclaudioo
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: customer-research
Source: https://github.com/iclaudioo/marketing-science-skills/tree/main/skills/customer-research
Command: npx skills add https://github.com/iclaudioo/marketing-science-skills --skill customer-research-iclaudioo

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you deeply understand your customers by conducting thorough research, developing data-driven personas, and gathering actionable Voice of Customer (VoC) insights to inform marketing and product strategies.

Core Features & Use Cases

  • Jobs-to-be-Done (JTBD) Framework: Uncover the underlying reasons customers "hire" your product or service.
  • Evidence-Based Personas: Create personas grounded in real customer data, not assumptions.
  • Voice of Customer (VoC) System: Systematically collect and analyze feedback across all customer touchpoints.
  • Churn Analysis: Identify root causes of customer churn and develop retention strategies.
  • Use Case: A SaaS company wants to reduce churn. They use this Skill to conduct JTBD interviews, identify that users struggle with onboarding (a "job" not being done), and develop targeted in-app guidance to improve retention.

Quick Start

Use the customer-research skill to develop a new persona based on recent customer interview data.

Frequently Asked Questions about customer-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I gather Voice of Customer insights across multiple touchpoints?▼

You develop evidence-based personas by analyzing real customer data rather than assumptions. This Skill applies frameworks like Jobs-to-be-Done and Ehrenberg-Bass principles to ground persona development in actual customer behavior and motivations.

Can I use Jobs-to-be-Done interviews to reduce SaaS customer churn?▼

Yes, you can use Jobs-to-be-Done (JTBD) interviews to reduce SaaS customer churn. This Skill conducts churn analysis to identify root causes, such as users struggling with onboarding, and helps develop targeted retention strategies.

What is the best way to uncover why customers hire a product using JTBD?▼

This Skill conducts customer research and survey design using frameworks like Jobs-to-be-Done and Ehrenberg-Bass principles. It requires no technical dependencies, making it suitable for analyzing customer behavior, motivations, and feedback across various scales.

How do I design surveys that capture accurate Voice of Customer data?▼

To design surveys capturing accurate Voice of Customer (VoC) data, apply the survey design best practices included in this Skill. It structures feedback collection to systematically analyze customer behavior and inform product development.

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