demo-execution

Plan and execute product demos using a 9-step Gong Labs framework.

Updated Jan 28, 2026
One-click install
npx skills add https://github.com/jmbluhm/b2b-sales-skills --skill demo-execution
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: demo-execution
Source: https://github.com/jmbluhm/b2b-sales-skills/tree/main/skills/deal-orchestration/demo-execution
Command: npx skills add https://github.com/jmbluhm/b2b-sales-skills --skill demo-execution

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill standardizes and accelerates product demonstrations by translating Gong Labs insights into a repeatable, evidence-based demo framework that improves win rates.

Core Features & Use Cases

  • Structured 9-step demo framework aligned with discovery and mutual-action-plan.
  • Precise timing guidance for a 50-60 minute demo, aiming for ~9 minutes of presenter time per speaker and short monologues.
  • Pricing integration and objection-handling guidance with recommended timing at the 38-46 minute mark.
  • Integration with other skills like SPIN discovery, value-selling ROI, and MAP for cohesive deal progression.
  • Real-world use cases include product demonstrations, solution presentations, proof-of-concept walkthroughs, and technical deep-dives after discovery and before proposals.

Quick Start

Follow this quick-start to run a Gong-driven demo:

  • Prepare a discovery-aligned outline that mirrors customer problems.
  • Structure the demo to map problems to solutions, present evidence, and maintain interactive engagement with questions.
  • Schedule pricing discussion around the 38-46 minute window and use ROI framing.
  • Assign roles to maximize speaker switches and conclude with a mutual-action-plan for next steps.

Frequently Asked Questions about demo-execution

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure a product demo to improve win rates?

Structure your product demo using a 9-step framework based on Gong Labs analysis of 70,000 demos. Map customer problems to solutions, present evidence, and maintain interactive engagement to maximize conversion rates.

What is the best way to time a sales presentation?

Time your sales presentation for 50-60 minutes total, aiming for roughly 9 minutes of presenter time per speaker. Keep monologues short and schedule pricing discussions specifically around the 38-46 minute mark.

How do I handle pricing discussions during a solution presentation?

Handle pricing during solution presentations by scheduling that discussion at the 38-46 minute mark. Use ROI framing and integrate value-selling techniques to map pricing to the customer's discovered problems.

Can I use Gong Labs insights for proof-of-concept walkthroughs?

Yes, Gong Labs insights are applied to proof-of-concept walkthroughs and technical deep-dives. The framework enforces precise timing and integrates with SPIN selling to align demonstrations with post-discovery problems.

When do I need a structured demo framework?

You need a structured demo framework for post-discovery product demonstrations, solution presentations, and technical deep-dives before proposals. It standardizes execution and maps problems to solutions using evidence-based timing.

What are the limitations of enforcing strict timing in product demonstrations?

Strict timing limits flexibility during product demonstrations, enforcing 9-minute speaker intervals and a 50-60 minute total duration. Conversations requiring extensive technical deep-dives may need separate sessions to avoid rushing Next Steps.