ds-paid-audit

Audit paid media campaigns across Google, Meta, LinkedIn, and TikTok Ads.

18|3|Updated Mar 19, 2026
One-click install
npx skills add https://github.com/Dataslayer-AI/Marketing-skills --skill ds-paid-audit
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ds-paid-audit
Source: https://github.com/Dataslayer-AI/Marketing-skills/tree/main/skills/ds-paid-audit
Command: npx skills add https://github.com/Dataslayer-AI/Marketing-skills --skill ds-paid-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve?

Audit paid media campaigns to identify performance issues and optimization opportunities, translating data into actionable insights that reduce waste and improve results.

Core Features & Use Cases

  • End-to-end audit across major platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) to surface CPA/ROAS issues and optimization opportunities.
  • CPA sanity checks, period-over-period comparisons, and pause-detection to identify wasted spend and high-potential improvements.
  • Structured, action-oriented audit reports with prioritized findings, recommended actions, and measurable next steps.

Quick Start

Provide your paid campaign data or connect Dataslayer MCP, and I will run the audit.

Frequently Asked Questions about ds-paid-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit paid media campaigns across Google Ads and Meta Ads?

You can audit paid media campaigns by providing your data or connecting Dataslayer MCP. The audit evaluates budget efficiency, audience quality, creative fatigue, and conversion tracking for Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.

What is the best way to find wasted spend and CPA issues in my ad campaigns?

To find wasted spend and CPA issues, run an audit that performs CPA sanity checks and pause-detection. It identifies underperforming campaigns by computing period-over-period comparisons to highlight high-potential improvements.

Does this audit tool work with LinkedIn Ads and TikTok Ads?

Yes, the audit supports LinkedIn Ads and TikTok Ads alongside Google Ads and Meta Ads. It surfaces CPA and ROAS issues across these platforms to translate performance data into actionable optimization insights.

Can I use manual data or do I need Dataslayer MCP integration?

You can use manual data or connect Dataslayer MCP for automatic data retrieval. Both methods feed into a processing pipeline that computes paused campaigns, checks CPA, and executes period-over-period comparisons.

How do I get actionable optimization recommendations from my ad data?

You get actionable recommendations by running the audit pipeline on your ad data. It generates structured, action-oriented reports with prioritized findings, recommended actions, and measurable next steps to improve ROAS.

What metrics are compared when detecting performance issues in paid media?

The audit compares period-over-period metrics to detect performance issues. It evaluates CPA, ROAS, budget efficiency, audience quality, creative fatigue, and conversion tracking to identify optimization opportunities.