ga4-reporting

Funnel analysis in GA4 Explorations tracks user progression through sequential events like view_item → purchase, visualizing drop-off rates at each step. Open Explorations, select Funnel analysis type, add your events in order, and apply filters or date ranges to diagnose conversion barriers across traffic sources or audience segments.

Yes. GA4 reporting supports custom reports using secondary dimensions, filters, and custom dimensions to segment data by campaigns, audiences, or traffic sources. Combine standard report templates with Explorations for deeper analysis of retention, monetization, or attribution patterns specific to your business.

Cohort analysis in GA4 Explorations groups users by acquisition date or other attributes, then tracks their behavior over time to measure retention and lifetime value. Use Cohort Explorations with date comparisons and segment filters to identify retention trends, churn patterns, and high-value user segments.

GA4 Explorations and standard reports include built-in export options for CSV and PDF formats. Configure your report with dimensions, metrics, filters, and date ranges, then use the export button to download structured data for external analysis, presentations, or stakeholder distribution.

Yes. Path analysis in GA4 Explorations visualizes the sequence of pages or events users navigate, revealing common user journeys and drop-off points. Use Path Explorations with filters on traffic sources, campaigns, or audiences to optimize navigation, identify conversion blockers, and improve user experience.

Yes. GA4 reporting supports date range comparisons and secondary dimensions to simultaneously analyze performance by traffic source, campaign, or audience. Apply filters and drill down to segment insights, enabling side-by-side performance evaluation and attribution analysis across channels.