google-ads-performance-max

What problem does it solve?

This Skill helps you build, audit, and diagnose Google Ads Performance Max campaigns without guessing whether structure, signals, reporting, or brand overlap is hurting results.

Core Features & Use Cases

• Asset Group Design: Map distinct products, services, audiences, and intents into the right asset groups instead of using one catch-all structure.
• Audience Signals and Search Themes: Configure non-restrictive signals and search themes to guide learning while avoiding common PMax targeting mistakes.
• Cannibalization Analysis: Compare PMax against Search to determine whether brand traffic is incremental, neutral, or being substituted.
• Reporting Workarounds: Use search terms insights, brand vs. non-brand bucketing, new customer acquisition reporting, and listing groups to recover useful signals from PMax’s limited reporting.
• Practical Example: A media buyer can use this Skill to restructure a weak ecommerce PMax account, identify brand cannibalization, and decide whether to apply an account-level brand exclusion list.

Quick Start

Use the google-ads-performance-max skill to audit my PMax campaign structure, diagnose brand cannibalization, and recommend the best reporting workaround for my account.