ads-google

Analyze Google Ads accounts for conversion tracking, wasted spend, and campaign structure.

58|12|Updated Apr 29, 2026
One-click install
npx skills add https://github.com/Hainrixz/claude-ads --skill ads-google-hainrixz
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-google
Source: https://github.com/Hainrixz/claude-ads/tree/main/skills/ads-google
Command: npx skills add https://github.com/Hainrixz/claude-ads --skill ads-google-hainrixz

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires google-ads-mcp, and includes scripts (resource) and references (resource) components.

What problem does it solve?

This skill automates the complex, multi-step process of auditing Google Ads accounts, identifying wasted spend, and ensuring technical compliance across search, PMax, and display campaigns.

Core Features & Use Cases

  • Automated Audit Reporting: Executes 80+ technical checks to generate a health score and prioritized punch list.
  • Wasted Spend Detection: Analyzes search terms and negative keyword coverage to reclaim budget from irrelevant traffic.
  • Use Case: Use this skill to perform a comprehensive health check on a Google Ads account to identify why conversion costs are high and which campaigns are leaking budget.

Quick Start

Ask the assistant to run an audit on the current Google Ads account data to identify wasted spend and optimization opportunities.

Frequently Asked Questions about ads-google

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit a Google Ads account for wasted spend and high conversion costs?

To audit a Google Ads account for wasted spend, an automated analysis executes over 80 technical checks on search terms and negative keyword coverage. This process generates a health score and prioritized punch list to identify why conversion costs are high and reclaim budget from irrelevant traffic.

What is a Google Ads health score and how does it evaluate campaign structure?

A Google Ads health score is a comprehensive metric generated by evaluating conversion tracking, wasted spend, and campaign structure across search, PMax, and demand gen campaigns. It validates account performance against industry benchmarks to pinpoint optimization opportunities.

Do I need the google-ads-mcp dependency to run a PPC conversion tracking audit?

You do not strictly need the google-ads-mcp dependency to run a conversion tracking audit. The skill supports automated data collection via MCP, but you can also use manual API-driven exports to perform the deep-specialist analysis and generate health reports.

How do I find negative keyword gaps in Performance Max and search campaigns?

Finding negative keyword gaps in Performance Max and search campaigns requires analyzing search terms and negative keyword coverage to detect wasted spend. The audit evaluates this coverage to reclaim budget from irrelevant traffic and improve overall conversion tracking efficiency.

Can I validate Google Ads performance against industry benchmarks for PMax and demand gen?

You can validate Google Ads performance against industry benchmarks for PMax and demand gen campaigns through a deep-specialist analysis. This validates account performance metrics to ensure your search, PMax, and display campaigns meet technical compliance standards.

What's the best way to perform a senior-level Google Ads audit without manual spreadsheet analysis?

The best way to perform a senior-level Google Ads audit without manual spreadsheet analysis is using an automated tool that executes 80+ technical checks via MCP. This approach evaluates conversion tracking, wasted spend, and campaign structure to generate a comprehensive health report automatically.