google-ads-intent-map

Mapping Google Ads search terms by intent groups raw query data into classes like Buyer, Comparison, and Informational to reveal conversion potential and highlight misrouted traffic for structural ad group improvements.

A Google Ads intent map is a structured workspace document that clusters raw search terms into intent classes, linking representative queries to campaigns to report routing implications and actionable structural guidance.

Yes, you can generate an intent map from a manual CSV export. The workflow accepts manual search-term and campaign data exports to cluster terms and output the updated workspace map file.

Identify misrouted traffic by clustering search terms into intent classes and linking representative queries to active campaigns, which reports current routing implications and highlights structural misalignment.

The intent classes used to categorize Google Ads search terms are Buyer, Comparison, Informational, Navigational, Branded, and Junk, which reveal conversion potential and guide campaign structure updates.

The intent map output uses a markdown file format at workspace/ads/intent-map.md to store routing recommendations, representative queries, and actionable campaign guidance.