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google-ads-intent-map

Cluster search terms by intent and generate campaign routing drafts.

Updated Jun 17, 2026
Search Tags:#optimization#clustering#drafts#google-ads#campaign-structure#search-terms#intent-map
One-click install
npx skills add https://github.com/weareballpoint/google-ads-copilot --skill google-ads-intent-map-weareballpoint
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads-intent-map
Source: https://github.com/weareballpoint/google-ads-copilot/tree/main/skills/google-ads-intent-map
Command: npx skills add https://github.com/weareballpoint/google-ads-copilot --skill google-ads-intent-map-weareballpoint

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Aligns search-term intent with campaigns and ad groups to prevent misrouting and optimize spend by creating an actionable intent map from raw term data and account context.

Core Features & Use Cases

  • Intent clustering: groups terms by likely buyer intent and routing implications.
  • Draft generation: produces structured drafts for campaign or keyword reorganization.
  • Workspace integration: reads and updates workspace templates to reflect new routing decisions.

Quick Start

Provide your account data and a sample set of search terms to start building the Intent Map.

Frequently Asked Questions about google-ads-intent-map

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map Google Ads search-term intent to my campaign structure?▼

To map search-term intent, you cluster raw terms by likely buyer intent and align them with existing campaigns and ad groups to prevent misrouting and optimize spend.

What is search-term intent clustering in Google Ads?▼

Search-term intent clustering groups raw query data by likely buyer intent and routing implications, creating an actionable intent map to align terms with correct campaigns and ad groups.

Can I use manual exports to generate Google Ads campaign drafts?▼

Yes, you can use manual exports of search terms, campaigns, and ad groups to classify intent and generate structured, reviewable drafts for campaign or keyword reorganization.

How do I fix misrouted Google Ads search terms wasting spend?▼

Fix misrouted terms by clustering search queries, classifying their intent, and generating reviewable workspace drafts with guardrails and audit trails to improve ad alignment.

Do I need MCP-connected Google Ads accounts to build an intent map?▼

No, you do not need an MCP-connected account; the process operates against MCP-connected accounts or structured manual exports of search terms, campaigns, and ad groups.

What is the best way to reorganize Google Ads ad groups based on search terms?▼

The best way is generating structured workspace drafts from clustered search-term intent, which produces reviewable campaign reorganization proposals with guardrails and audit trails.

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