skills.rest
TheMattBerman
TheMattBermanCOMMUNITY
Explore all skills by this author →
Website𝕏@themattbermanGitHub

google-ads

Analyze Google Ads accounts and generate optimization drafts for human review.

226|42|Updated Mar 16, 2026
Search Tags:#audit#structure#tracking#drafts#google-ads#negatives#intent-map
One-click install
npx skills add https://github.com/TheMattBerman/google-ads-copilot --skill google-ads-themattberman
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads
Source: https://github.com/TheMattBerman/google-ads-copilot/tree/main/google-ads
Command: npx skills add https://github.com/TheMattBerman/google-ads-copilot --skill google-ads-themattberman

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Interprets search intent within Google Ads accounts to reveal waste, misaligned structure, and opportunities for more precise targeting, enabling more actionable drafts and improved ROAS.

Core Features & Use Cases

  • Intent-driven reviews: builds a durable map of buyer, comparison, research, and existing-customer intents to separate optimization buckets and prevent mixing.
  • Draft-driven workflow: produces concrete drafts for negatives, structure changes, RSA updates, tracking fixes, and budget decisions that can be reviewed before applying changes.
  • Dual-mode data access: supports connected mode with live MCP data or export mode with manual CSV exports, ensuring analysis works with or without an API.

Quick Start

Provide your Google Ads account context and request a prioritized, draft-based optimization plan.

Frequently Asked Questions about google-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize Google Ads campaigns using search intent analysis?▼

Optimize Google Ads by interpreting search intent to isolate wasted spend and misaligned structure. The Skill builds an intent map separating buyer, comparison, and research queries to generate actionable drafts for negatives and RSA assets, improving ROAS.

Can I analyze Google Ads performance without an API connection?▼

You can analyze Google Ads performance without an API by using export mode with manual CSV data. The Skill operates in dual-mode, fully supporting CSV exports to perform intent-driven reviews and generate optimization drafts when live MCP access is unavailable.

How do I generate responsive search ad assets from my existing Google Ads account?▼

Generate responsive search ad assets by running an intent-driven review of your account. The Skill produces concrete drafts for RSA updates, negatives, and structure changes, writing them to your workspace directory for human review before application.

What is the best way to isolate wasted spend in Google Ads through negative keywords?▼

Isolate wasted spend by mapping buyer, comparison, and research intents to prevent mixing optimization buckets. The Skill generates specific negative keyword drafts based on this intent map, allowing you to review and apply structure decisions to improve ROAS.

Does the Google Ads optimization Skill require a specific MCP server to function?▼

The Skill requires access to the google-ads-mcp MCP server for connected mode against live accounts. If you lack API access, it operates in export mode using manual CSV data, ensuring you can still generate tracking fixes and budget decisions.

Why does my Google Ads account structure mix different search intents and reduce ROAS?▼

Mixed search intents reduce ROAS because buyer, comparison, and research queries compete in the same buckets. The Skill builds a durable intent map to separate these optimization buckets and generates structure change drafts to realign your campaigns.

Related Skills

Explore More Marketing & Sales Skills→
TheMattBermanTheMattBerman
226

google-ads-intent-map

Cluster Google Ads search terms into intent classes and output routing recommendations.

Community
Advanced
weareballpointweareballpoint

google-ads-audit

Audit Google Ads accounts and generate prioritized action drafts.

Official
Advanced
weareballpointweareballpoint

google-ads-search-terms

Analyze Google Ads search terms to identify waste and generate negative keyword drafts.

Official
Advanced
AgriciDanielAgriciDaniel
7.9k

ads-google

Audit Google Ads campaigns across 74 checks and generate a health score.

Community
Advanced