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google-ads-search-terms

Analyze Google Ads search terms to identify waste and generate negative keyword drafts.

Updated Jun 17, 2026
Search Tags:#google-ads#intent-analysis#advertising-optimization#search-terms#negative-keywords#waste-analysis#rsa-drafts
One-click install
npx skills add https://github.com/weareballpoint/google-ads-copilot --skill google-ads-search-terms-weareballpoint
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads-search-terms
Source: https://github.com/weareballpoint/google-ads-copilot/tree/main/skills/google-ads-search-terms
Command: npx skills add https://github.com/weareballpoint/google-ads-copilot --skill google-ads-search-terms-weareballpoint

SYSTEM DOCUMENTATION & REQUIREMENTS

## What problem does it solve? Analyze Google Ads search terms to identify waste, isolate high-intent signals, and generate negative keyword and RSA drafts to improve account performance. It supports live MCP data pulls or manual exports.

## Core Features & Use Cases

  • Identify wasteful search terms by spend and conversions to prune underperforming terms.
  • Cross-reference with targeted keywords to understand driver terms and craft negatives or adjust bids.
  • Generate RSA-friendly messaging clues for revised ad copy based on user language patterns.

### Quick Start Provide the last 30 days' search terms report (MCP or export) and let the skill produce negative keyword and RSA drafts.

Frequently Asked Questions about google-ads-search-terms

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find wasteful search terms in my Google Ads account?▼

To find wasteful search terms, you analyze your Google Ads search terms report by spend and conversions to isolate underperforming queries. This identifies waste and generates negative keyword drafts to prune irrelevant traffic.

How do I generate negative keywords from a Google Ads search terms report?▼

Generate negative keywords by cross-referencing search term data against your targeted keywords to understand driver terms. This analysis produces operator-ready negative keyword drafts to block irrelevant queries and reduce ad spend waste.

Can I analyze Google Ads search terms using live data instead of manual exports?▼

Yes, you can analyze Google Ads search terms using live MCP data pulls instead of manual exports. This connects directly to your account data to identify waste, buyer-intent signals, and generate negative keyword drafts.

What is the best way to use search term data to improve RSA ad copy?▼

The best way to improve RSA ad copy is to extract messaging clues from user language patterns in your search terms data. Analyzing these queries helps generate RSA-friendly drafts that align with actual buyer intent signals.

Do I need a specific time frame for Google Ads search terms analysis to be effective?▼

You need at least the last 30 days of search terms data for effective analysis. This timeframe provides sufficient spend and conversion data to accurately identify waste, cross-reference driver terms, and generate actionable drafts.

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