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google-ads-search-terms

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Turn search terms into actionable negatives.

Marketing & Sales#mcp#data-analysis#analyze#rsa#google-ads#search-terms#negative-keywords
AuthorTheMattBerman
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Analyze and optimize Google Ads campaigns by identifying waste, buyer-intent signals, isolation opportunities, and messaging clues within the search terms report. The skill pulls live data via MCP or works with manual exports, and it produces negative keyword drafts and RSA drafts when findings warrant.

Core Features & Use Cases

  • Analyze search terms to discover waste, high-cost non-converting terms, and opportunities for negative keywords.
  • Pull data live via Google's MCP server (read-only) or work from manual exports, ensuring flexibility across environments.
  • Generate targeted drafts for negatives and RSA messaging, enabling rapid review and deployment.

Quick Start

Connect to a Google Ads account or import a 30-day search terms export, then run the skill to generate negative keyword and RSA drafts for review.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: google-ads-search-terms
Download link: https://github.com/TheMattBerman/google-ads-copilot/archive/main.zip#google-ads-search-terms

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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