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TheMattBerman
TheMattBermanCOMMUNITY
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google-ads-search-terms

Analyze Google Ads search terms to generate negative keyword and RSA drafts.

226|42|Updated Mar 16, 2026
Search Tags:#mcp#data-analysis#analyze#rsa#google-ads#search-terms#negative-keywords
One-click install
npx skills add https://github.com/TheMattBerman/google-ads-copilot --skill google-ads-search-terms
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads-search-terms
Source: https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-search-terms
Command: npx skills add https://github.com/TheMattBerman/google-ads-copilot --skill google-ads-search-terms

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Analyze and optimize Google Ads campaigns by identifying waste, buyer-intent signals, isolation opportunities, and messaging clues within the search terms report. The skill pulls live data via MCP or works with manual exports, and it produces negative keyword drafts and RSA drafts when findings warrant.

Core Features & Use Cases

  • Analyze search terms to discover waste, high-cost non-converting terms, and opportunities for negative keywords.
  • Pull data live via Google's MCP server (read-only) or work from manual exports, ensuring flexibility across environments.
  • Generate targeted drafts for negatives and RSA messaging, enabling rapid review and deployment.

Quick Start

Connect to a Google Ads account or import a 30-day search terms export, then run the skill to generate negative keyword and RSA drafts for review.

Frequently Asked Questions about google-ads-search-terms

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find negative keywords from Google Ads search terms?▼

Analyze Google Ads search terms to identify waste and high-cost non-converting queries, generating structured negative keyword drafts. The skill processes live MCP data or manual 30-day exports to isolate wasteful terms and produce operator-ready negative lists.

Can I analyze Google Ads search terms without an API connection?▼

Yes, you can analyze search terms without an API connection by importing a 30-day manual export. The skill operates in export mode to process uploaded data, cross-referencing existing keyword views and intent maps to identify waste and generate drafts.

What is the best way to find RSA opportunities from search terms?▼

Find RSA opportunities by analyzing search terms for buyer-intent signals and messaging clues. This skill cross-references query data with intent maps to produce targeted RSA messaging drafts for rapid campaign deployment.

Does this skill work with live Google Ads MCP data?▼

Yes, this skill works with live Google Ads data via a read-only MCP server connection. Pulling live data enables direct analysis of search terms, keyword views, and intent maps to identify negative candidates and RSA opportunities without manual exports.

Why should I isolate negative keywords from my search terms report?▼

Isolate negative keywords to eliminate wasted ad spend on irrelevant or high-cost non-converting queries. This skill analyzes search terms to identify isolation opportunities, building drafts that prevent ads from showing for unprofitable searches.

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