google-ads-negatives

To find negative keywords, the skill analyzes search term reports from live MCP data or manual CSV exports to identify wasteful queries, cross-references existing negatives, and generates a structured draft with exact or phrase match types to prevent irrelevant traffic.

The best way to reduce wasted spend is to draft precise negative keywords using search term data and spend evidence. This skill identifies high-cost irrelevant queries and applies exact or phrase match types to block them without restricting your valid business scope.

Yes, you can generate a negative keyword list from a manual export. The skill supports an export mode where you upload a CSV of your search terms, verifying existing negatives and producing a compliant draft with per-term justification and reversibility.

To prevent broad negatives from blocking valid traffic, the skill enforces safety rules by cross-referencing identified terms with your business scope and selecting exact or phrase match types, ensuring low collateral risk and easy reversibility for each drafted keyword.

Yes, the workflow works with live data in connected MCP mode. It retrieves search term reports directly, verifies current negative keywords across your account, and updates workspace memory with a detailed draft containing spend evidence and actionable match types.