google-ads-negatives

Finding wasteful search terms requires analyzing your Google Ads account data to identify irrelevant queries draining budget. This Skill automates that process by acquiring data via connected MCP or export mode, then generating a negative keyword draft with spend evidence and exclusion rationale for review.

The best way to avoid duplicate negative keywords is using inventory verification across campaigns, ad groups, and shared lists. This checks existing exclusions before generating a draft, preventing conflicts and ensuring only valid new negative keywords are proposed for human review.

Yes, you can analyze waste terms using export mode if you only have an exported report instead of a connected MCP. The workflow processes exported account data to identify irrelevant search terms and generates structured negative keyword drafts with documented spend evidence for review.

Yes, the negative keyword workflow supports exact, phrase, and broad match exclusion types. It proposes these match types within the generated draft, providing specific rationale and spend evidence for each proposed exclusion to guide human decision making.

The main limitation is that generated negative keywords are drafts requiring human review before implementation. Additionally, the workflow depends on accurate data acquisition via MCP or export mode, and inventory verification may flag conflicts with existing shared lists that require manual resolution.