negative-keywords

Map existing negative keywords across Google Ads scopes via GAQL.

17|5|Updated Jun 25, 2026

Search Tags:#automation #audit #google ads #ppc #gaql #negative keywords

Ready to run

npx skills add https://github.com/portermetricsample/marketing-skills --skill negative-keywords

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: negative-keywords
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/search-terms/negatives
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill negative-keywords

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This skill prevents redundant work and accidental traffic blocking by providing a comprehensive, account-wide map of existing negative keywords across campaigns, ad groups, and shared lists.

Core Features & Use Cases

Redundancy Check: Automatically verifies if a candidate negative keyword is already covered by existing exclusions, preventing unnecessary additions.
Conflict Audit: Identifies existing negative keywords that are inadvertently blocking your own active, high-intent positive keywords.
Use Case: Before adding a new negative keyword to a campaign, run this skill to ensure you are not duplicating an existing exclusion or blocking a keyword that is currently driving conversions.

Quick Start

Run the negative-keywords skill to map all existing exclusions and check for potential conflicts in my Google Ads account.

Frequently Asked Questions about negative-keywords

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I audit negative keywords in Google Ads to prevent conflicts?▼

To audit negative keywords in Google Ads, this skill maps existing exclusions across campaigns, ad groups, and shared lists to identify conflicts where negative keywords are inadvertently blocking active, high-intent positive keywords.

What is the best way to check for redundant negative keywords before adding new ones?▼

The best way to check for redundant negative keywords is to run a redundancy check that automatically verifies if a candidate exclusion is already covered by your existing inventory, preventing unnecessary additions across your PPC account.

How do I map existing negative keywords across my Google Ads campaigns and shared lists?▼

You can map existing negative keywords by running this skill, which queries live Google Ads account data via the Porter Metrics connector-action GAQL path to comprehensively map exclusions across campaign, ad group, and shared list scopes.

Does this negative keyword audit tool work with live Google Ads account data?▼

Yes, this negative keyword audit operates directly on live Google Ads account data using the Porter Metrics MCP connector-action GAQL path, ensuring your redundancy checks and conflict audits reflect your current PPC management workflow state.

Why are my negative keywords blocking active positive keywords in my PPC campaigns?▼

Negative keywords often block active positive keywords due to broad matching or overlapping scopes across campaigns and ad groups; this skill performs a conflict audit to pinpoint exactly which exclusions are inadvertently blocking high-intent terms.

When should I run a negative keyword redundancy check in my PPC management workflow?▼

You should run a negative keyword redundancy check before adding any new exclusion to a campaign, ensuring you are not duplicating an existing exclusion or accidentally blocking a keyword that is currently driving conversions.