negative-keywords

To audit negative keywords in Google Ads, this skill maps existing exclusions across campaigns, ad groups, and shared lists to identify conflicts where negative keywords are inadvertently blocking active, high-intent positive keywords.

The best way to check for redundant negative keywords is to run a redundancy check that automatically verifies if a candidate exclusion is already covered by your existing inventory, preventing unnecessary additions across your PPC account.

You can map existing negative keywords by running this skill, which queries live Google Ads account data via the Porter Metrics connector-action GAQL path to comprehensively map exclusions across campaign, ad group, and shared list scopes.

Yes, this negative keyword audit operates directly on live Google Ads account data using the Porter Metrics MCP connector-action GAQL path, ensuring your redundancy checks and conflict audits reflect your current PPC management workflow state.

Negative keywords often block active positive keywords due to broad matching or overlapping scopes across campaigns and ad groups; this skill performs a conflict audit to pinpoint exactly which exclusions are inadvertently blocking high-intent terms.

You should run a negative keyword redundancy check before adding any new exclusion to a campaign, ensuring you are not duplicating an existing exclusion or accidentally blocking a keyword that is currently driving conversions.