google-ads-audit

Audit Google Ads accounts and generate prioritized action drafts.

Updated Jun 17, 2026
One-click install
npx skills add https://github.com/weareballpoint/google-ads-copilot --skill google-ads-audit-weareballpoint
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: google-ads-audit
Source: https://github.com/weareballpoint/google-ads-copilot/tree/main/skills/google-ads-audit
Command: npx skills add https://github.com/weareballpoint/google-ads-copilot --skill google-ads-audit-weareballpoint

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This audit consolidates tracking health, intent mapping, negatives, campaign structure, RSA assets, budget decisions, and PMax context into a single, actionable review. It reveals where signals are misrouted, where waste occurs, and what drafts should be created to remediate issues.

Core Features & Use Cases

  • Comprehensive account review: tracking health, intent alignment, negatives, structure, RSA assets, budget posture, and PMax context.
  • Prioritized drafts: automatically generate a batch of action drafts categorized by immediate impact and strategic value.
  • Flexible data sources: supports live MCP data or manual CSV exports, with a clear workflow for exporting results to teammates.

Quick Start

Run a full Google Ads audit on a target account and generate a prioritized batch of action drafts for review.

Frequently Asked Questions about google-ads-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a comprehensive Google Ads audit across tracking, negatives, and RSA assets?

A Google Ads audit reviews tracking health, intent mapping, negatives, campaign structure, RSA assets, budget posture, and PMax context, then generates a prioritized batch of action drafts for remediation.

Can I audit Google Ads performance using CSV exports instead of a live API connection?

Yes, the audit supports manual CSV exports alongside live MCP data pulls, allowing you to analyze account performance and generate action drafts without requiring a continuous API connection.

What is intent mapping in a Google Ads audit and why does it matter?

Intent mapping in a Google Ads audit identifies whether your campaign targeting aligns with actual search intent, revealing misrouted signals and wasted spend so you can generate drafts to realign structure.

Does this Google Ads audit generate actionable recommendations or just reports?

The audit produces a structured set of prioritized action drafts categorized by immediate impact and strategic value, moving beyond reporting to provide specific remediation guidance for your Google Ads account.

What's the best way to identify wasted spend in Google Ads PMax and RSA campaigns?

Auditing PMax context and RSA assets reveals where signals are misrouted and where waste occurs, automatically generating prioritized drafts to address budget decisions and negative keyword gaps.

How do I review and share Google Ads audit results with my team?

After the audit generates a prioritized batch of action drafts from either MCP or CSV data, you can export the structured remediation results to teammates for collaborative review and implementation.