google-ads-structure

Generate intent-aware Google Ads campaign and ad group structure drafts.

226|42|Updated Mar 16, 2026
One-click install
npx skills add https://github.com/TheMattBerman/google-ads-copilot --skill google-ads-structure
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: google-ads-structure
Source: https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-structure
Command: npx skills add https://github.com/TheMattBerman/google-ads-copilot --skill google-ads-structure

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Analyze and restructure Google Ads campaigns and ad groups to separate user intent, reduce routing errors, and improve alignment with brand boundaries. It delivers draft-ready structure recommendations based on live MCP data or clean exports, ready for review and implementation.

Core Features & Use Cases

  • Pull live data via MCP or work with manual exports to assess current structure and intent alignment.
  • Produce structured drafts for campaigns and ad groups with clear routing, negatives, and budget considerations.
  • Update workspace memory with findings, change logs, and intent-map updates when routing analyses reveal new classes or improvements.

Quick Start

Provide your account data or connect MCP to generate initial structure drafts.

Frequently Asked Questions about google-ads-structure

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I restructure Google Ads campaigns based on user intent?

Structuring Google Ads campaigns by intent requires analyzing current ad groups to separate user intent and reduce routing errors. This tool generates draft-ready structure recommendations using live MCP account data or manual exports.

What is intent-driven campaign structure in Google Ads?

Intent-driven campaign structure separates Google Ads ad groups by user search intent and brand boundaries to improve routing accuracy. It produces structured drafts with clear routing, negatives, and budget considerations for review and implementation.

Do I need an MCP connection to generate Google Ads structure drafts?

You do not need an MCP connection to generate Google Ads structure drafts. The tool works with live MCP-connected accounts for automated data pulling, or you can provide clean manual data exports for the same intent-aware analysis.

How do I separate brand and non-brand ad groups in Google Ads?

Separating brand and non-brand ad groups requires evaluating current campaigns against brand boundaries and intent alignment. The tool outputs structured drafts with clear routing and negatives to ensure distinct separation for review.

What is the best way to evaluate Google Ads routing errors and intent alignment?

Evaluating Google Ads routing errors and intent alignment is best done by pulling live data via MCP or analyzing manual exports. This process assesses current structure, updates workspace memory with findings, and outputs restructured drafts.

Can I use manual data exports to analyze Google Ads campaign structure?

You can use manual data exports to analyze Google Ads campaign structure. The tool accepts clean manual exports as an alternative to live MCP access, delivering the same intent-aware structure drafts and routing evaluations.