google-ads-audit

Analyze Google Ads accounts to produce prioritized audit drafts.

226|42|Updated Mar 16, 2026
One-click install
npx skills add https://github.com/TheMattBerman/google-ads-copilot --skill google-ads-audit-themattberman
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: google-ads-audit
Source: https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-audit
Command: npx skills add https://github.com/TheMattBerman/google-ads-copilot --skill google-ads-audit-themattberman

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Full Google Ads review that synthesizes tracking, search terms, intent mapping, negatives, structure, RSAs, budget decisions, and PMax context into a single operator read. Pulls live data via MCP or works with manual exports. Produces a prioritized batch of action drafts.

Core Features & Use Cases

  • Synthesis of tracking health, intent mapping, negatives, campaign structure, RSA usage, and budget decisions into clear actionables.
  • Live data pull via MCP or support for manual exports; aggregates findings into prioritized drafts.
  • Use Case: Run an end-to-end ad account audit and generate a batch of drafts for review.

Quick Start

Run a full Google Ads audit against a connected account or a manual export and review the prioritized drafts.

Frequently Asked Questions about google-ads-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a full Google Ads audit to fix tracking and budget issues?

A Google Ads audit analyzes tracking health, intent mapping, negatives, campaign structure, RSA usage, and budget decisions to produce prioritized action drafts. You can run it against live MCP data or manual account exports to get a single operator read.

What is included in a comprehensive Google Ads account review?

A comprehensive Google Ads account review synthesizes search terms, intent mapping, negatives, RSAs, PMax context, and budget decisions into clear actionables. It aggregates findings into prioritized drafts for immediate implementation.

Can I audit my Google Ads account using manual data exports if I don't have live access?

Yes, you can audit Google Ads accounts using manual exports if live access is unavailable. The audit workflow aggregates tracking, structure, and budget data from these exports to synthesize actionable drafts.

What's the best way to identify negative keyword gaps and RSA optimization opportunities?

The best way to identify negative keyword gaps and RSA opportunities is an audit that synthesizes search terms and intent mapping. It aligns findings with audit templates to output prioritized drafts for campaign optimization.

Does this Google Ads audit approach work with Performance Max campaigns?

Yes, this Google Ads audit works with Performance Max campaigns by synthesizing PMax context alongside tracking and budget decisions. It integrates PMax data into the deterministic workflow to generate actionable drafts.

Why does my Google Ads audit need to generate drafts instead of just a report?

Generating drafts instead of a standard report allows the Google Ads audit to provide prioritized, actionable steps. It composes a batch of drafts aligned with guardrails and audit templates so operators can implement tracking and structure fixes instantly.