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To identify Performance Max cannibalization, you need to analyze campaign performance to detect where PMax degrades efficiency by stealing high-intent traffic. This skill surfaces those overlaps by clarifying intent contamination across your mixed-search ecosystem.

Intent contamination occurs when Performance Max campaigns capture misaligned search queries, weakening your traffic signal. You fix it by analyzing performance to surface actionable drafts for negatives and structure adjustments that protect high-intent traffic.

You can set up PMax budget guardrails by running analysis against your MCP-connected account or manual exports. This generates structured drafts for budget reallocation while maintaining safety and clear auditing trails.

Yes, you can analyze Performance Max asset groups without an MCP connection by using manual data exports. The analysis identifies weak control surfaces and surfaces actionable drafts for campaign structure and negatives.

Performance Max obscures performance signals due to opacity and misallocated control surfaces. You get clear data by analyzing campaign performance to identify intent contamination, surfacing drafts for structure and negatives that yield clearer outcomes.