gtm-icp

Identify ICP segments and generate structured profiles with messaging frameworks.

1|Updated Feb 3, 2026
One-click install
npx skills add https://github.com/sahin/claude-skills --skill gtm-icp-sahin
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: gtm-icp
Source: https://github.com/sahin/claude-skills/tree/main/gtm-icp
Command: npx skills add https://github.com/sahin/claude-skills --skill gtm-icp-sahin

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps B2B teams quickly define precise ICP segments and aligned GTM messaging, reducing guesswork and mis-targeting.

Core Features & Use Cases

  • ICP discovery to capture firmographics, pain points, and decision roles for each segment.
  • Messaging framework creation including positioning, one-liner, value props, and objections.
  • Output persistence to data/gtm/icp_profiles.json and data/gtm/messaging_framework.json for reuse.

Quick Start

Run ICP discovery for the current project context and return ICP profiles and messaging.

Frequently Asked Questions about gtm-icp

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define an ideal customer profile for B2B go-to-market segmentation?

To define an ideal customer profile for B2B go-to-market segmentation, identify firmographics, pain points, triggers, and decision-making units for each segment. This structured ICP discovery reduces mis-targeting by capturing disqualifiers and current alternatives.

What is included in a B2B messaging framework for product positioning?

A B2B messaging framework for product positioning includes a one-liner, risk-based headlines, value propositions, objection handling, and competitive positioning. It aligns directly with identified ICP segments to ensure consistent go-to-market communication.

Can I extract jobs-to-be-done and buying signals when building ICP profiles?

Yes, you can extract jobs-to-be-done and buying signals when building ICP profiles. The process structures these alongside firmographics and disqualifiers to clearly map the decision-making unit and target the right B2B accounts.

What is the best way to structure ICP data for reuse across marketing campaigns?

The best way to structure ICP data for reuse is to persist the outputs as JSON files. Saving ICP profiles and messaging frameworks to data/gtm/ allows B2B marketing campaigns to consistently reference the same firmographics and positioning data.

Does GTM ICP segmentation handle competitive positioning and objection handling?

Yes, GTM ICP segmentation handles competitive positioning and objection handling. It generates a messaging framework that explicitly maps risk-based headlines and value propositions against current alternatives to address buyer hesitations.